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Forever 21’s Website Is Now Animated & It’s So Amazing

Admit it: we all love the deals and cute clothes at Forever 21, but trying to beat hundreds of other girls to get your hands on the one dress you want among the racks on racks of clothes in-store is truly an impossible task. Avoiding the chaos and shopping online is definitely the way to go, and with the brand’s new animated website, it just got that much better. Guys! The images move! Welcome to the future!

These new animations help customers get a better idea of what they are purchasing, since you never fully know what you are buying when you can’t try it on. Not all of the pictures move, but there are enough to keep your attention/amaze you.

People are going nuts over this latest upgrade. They’re just gifs—it’s not like we haven’t seen any of those before—but it definitely makes the online experience way more *magical.* Depending on how you see it.

Sarah is a senior at Indiana University majoring in Marketing and International Business and minoring in French. You can usually find her drinking coffee, writing posts for her role as a Beauty Blogger for Her Campus, or eating croissants and daydreaming about France. To learn about Sarah and see some more of her favorite things, follow her on Instagram (@sarahcmcdaniel) or check out her travel blog: www.thewanderingceliacblog.com !