Whether it’s through featuring people of all genders, ages, races or sizes, we’re all for it when the fashion industry makes an effort to become more inclusive—and AG Jeans’s new gender-inclusive spring campaign is definitely a step in the right direction.
The denim brand’s latest ad campaign features Daria Werbowy (you may recognize her as a favorite face for Céline and Isabel Marant!), who models both men’s and women’s clothing. The photos, which were shot by Cass Bird, feature Daria posing around Los Angeles in effortless, casual-cool androgynous looks. The supermodel’s minimal makeup and perfectly tousled hair only add to the campaign’s understated-chic effect.
Jonathan Crocker, AG’s Director of Global Communications, explained to Refinery29 that the new campaign was largely inspired by fashion’s recent movement towards androgyny.
“We saw the recent trend of some designer brands shooting men in womenswear and thought doing just the opposite could/would be interesting and noteworthy,” Crocker told Refinery29. “We didn’t see any other brands doing it, so we thought the timing was right.”
AG is certainly in good company when it comes to trying to break gender boundaries in fashion—Louis Vuitton’s spring 2016 campaign features Jaden Smith as the face of its womenswear line, and many brands have experimented with genderless clothing on the runway in recent seasons.
Blurring the lines between clothes that are specifically “male” or “female” only makes sense when it comes to accommodating individuals that don’t exactly identify neatly into one category or the other. Not to mention that we’re not exactly ashamed to admit that we have no problem hitting up the men’s section when shopping for a perfectly oversized white T-shirt or sharp blazer. This is definitely a fashion trend we can get on board with.