As fashionistas, it’s a no brainer that we love clothes! However, we blindly do not understand how much our beloved threads can negatively impact the world.
With global warming being a major topic in the news, many have done some self-reflection and are seeking ways in which they can help make a difference. Anyone can easily recycle cans and paper, walk instead of use cars, and choose cloth bags over plastic at the grocery store.
But fashionistas, there is another way in which you can both exercise your passion while also having a positive on our ecological world. Sustainable fashion is the way of the future.
Greenstrategy, a consultant firm specializing in relations between fashion and sustainability, defines sustainable fashion as, “Clothing, shoes, and accessories that are manufactured, marketed and used in the most sustainable manner possible, taking into account both environmental and socio-economic aspects. In practice, this implies continuous work to improve all stages of the product’s life cycle, from design, raw material production, manufacturing, transport, storage, marketing and final sale, to use, reuse, repair, remake and recycling of the product and its components.”
It is our responsibility to make the conscious effort to go green when it comes to our clothes. Here are three affordable brands you can shop that make it easier than ever to do so.
Popular brand H&M has made a promise to practice eco friendliness with their Sustainability Commitment. The brand has a goal to incorporate all garments made from cotton to come from sustainable and responsible sources by 2020. Buyers are encouraged to shop their Conscious Exclusive Collection that launches each year.
The emerging Japanese brand with the motto of simplicity makes an effort to leave a positive ecological footprint. The company works closely with the Fast Retailing Sustainability Group and supports environmental activist foundation, Setouchi Olive.
This lowkey brand that specializes in apparel basics enforces responsible green practices through the use of upcycling. In addition to that practice, Alternative is also a part of the activist group, Fashion Revolution. The group focuses on social and environmental responsibility in the fashion industry.
With fashion being one of the most polluting industries, it is important for consumers to know where to find sustainable alternatives. By choosing where you shop, you’re part of the green movement.
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