Tarte, was started by Maureen Kelly in her small one bedroom apartment. Kelley was on the search for cosmetics that weren’t harsh, a cosmetic that didn’t do damage on your skin. She wanted a makeup line that pleased not only your eyes, but your skin as well! Here are a couple of reason why Tarte is such a great makeup brand.
All skin types and long lasting
Tarte can be used on all skin types even sensitive! Many individuals who break out from cosmetics say Tarte saved them. Finally, a formula that has great coverage, won’t clog your pores and won’t promote breakouts! With working at Ulta as a Beauty Advisor, I recommend this brand to those who have crazy sensitive skin and they always love it!
Color ranges
Tarte contains great color ranges for all skin tones compared to other prestige and drug store cosmetic brands! Their eye shadow colors are also great for all skin tones and even makeup guru Jackie Aina uses it!
Skincare too!
Most makeup brands carry makeup and nothing else but Tarte is different! They also offer customers skincare as well including their much loved maracuja oil.
Great ingredients
Tarte is a great makeup line for those looking for great natural cosmetics! It is formulated without bad stuff such as parabens, mineral oil, synthetic fragrances and much more! It is also cruelty free!
Popular Products to Check Out
Some popular products to check out would be Tarte’s Amazonian Clay 12- Hour Foundation, Smooth Operator Setting Powder, and their Shape and Tape Countour Concealer!