Of all the industries in the world, fashion is by far one of the fastest paced. Collections in fashion shows are showcased several months ahead of time, and we are constantly developing our wardrobes for the next season. Retailers like Forever 21 and H&M have shorter lead times, thus allowing them to quickly get the latest trends in their stores. While this allows us to be on-trend at all times, it still comes with its fair share of consequences. From issues of quality, ethical practices, and sustainability, there is always a compromise for those “hot off the runway” looks.
In response to the current fast fashion issue, the counter trend of slow fashion has recently emerged in the industry. Slow fashion involves being more conscientious of the origins and production processes of apparel. Rather than buying new, trendy clothes for every season, slow fashion supports the idea of investing in fewer, high-quality garments. Think about those investment pieces in your wardrobe. Odds are, you have owned them for more than a couple months and they are still in fantastic condition.
Think about this like the clean food movement. In the last few years society has become more health-conscious and started turning away from processed foods. That movement arose from the desire to take better care of our bodies. Why can’t we apply that same principle to our clothing? We know those $5 leggings at Forever 21 were not made in the most ethical or environmentally-friendly manner and will most likely fall apart in a couple months. Out of convenience, cost, and our need for instant gratification, we overlook the consequences.
I would much rather spend a little more on a product that will last me a year or two than have to make countless purchases of the same low-quality product. Fast fashion has become impersonal and disposable; it is time we start educating ourselves on how our clothes are made and develop a connection to them once again.
It all comes down to research. Take the time to understand how your favorite stores and brands are producing their garments. Not happy with your findings? Find new stores and brands to buy your clothes—ones that are making an effort to support the slow fashion movement. Furthermore, focus less on buying trendy, seasonal goods and invest in quality basics that allow for effortless mixing and matching. Fast fashion occurs because of consumer demand. Let’s work together to change this industry and restore it to its rightful, ethical, sustainable roots.