If you follow fashion as much as I do, all your attention to everything else goes out the window once September starts. Fashion week hits different, high trend cities such as New York, Milan, London, and Paris. With every city, you look at for their fashion, there is a certain brand that always makes a huge statement— whether it be controversial, jaw dropping or just strange. This past week, London fashion designers took to storm with their rich outfits, bold accessories and legendary supermodels making an entrance like no other.
Supermodel Gigi Hadid has been working for the last few years with Tommy Hilfiger and his brand on multiple wardrobes. If you look at Tommy Hilfiger’s clothes, they mainly look like something rich people would wear for a day out on a yacht, sipping Champagne and all that rich jazz. This year’s TommyxGigi show however, threw a slight edge into that look. Thigh high boots, leather, shirts that barely cover anything, open front flannels all took center stage to the normal preppy look that Hilfiger displays. And of course, if you are going to add such a twist onto a brand, you must make sure your fashion show is just as fun as the designs are bold—Hadid had The Chainsmokers perform during the night. As I am not one for the preppy clothes, I would say that this is 100 percent one of the boldest displays that Hilfiger has every allowed his brand to conceal, and as daring as it was, I applaud it.
Models from left to right: Gigi Hadid, Josephine Skriver, Sara Sampaio. Photo Credit: Matteo Prandoni/BFA.com
If you are not yet acquainted with the designer Julien Macdonald, you are very much about to be. His fashion show debuted a sense of badass women with the color scheme sticking to mainly dark and basic colors. Vogue has asked the question, “Is his campaign good or bad for women?” and questions along those lines as a sense of soft criticism. However, I see this campaign as how all women should feel— sexy, strong and able to wear whatever makes them comfortable despite society norms. The clothes showed lots of skin, portraying a semi-look of lingerie that you can wear in public. The designs represent a combination of the Parisian fashion mogul’s brand Balmain with much less sophisticated embroidery as well as some of the outfits resembled the Victoria’s Secret fashion show brand (Martha Hunt’s dress looks like a combination of what Josephine Skriver and Georgia Fowler wore during the VSFS in 2016). The models rocked pin-straight hair with bold eye makeup to go along with their outfits. Models like Winnie Harlow, Hailey Baldwin, Georgia Fowler and the icon Allesandra Ambrosio strutted down the catwalk.
Models from left to right: Winnie Harlow Model: Martha Hunt Model: Hailey Baldwin. Photo Credit: www.vogue.com by Allesandro Garofalo
And of course, what is London Fashion Week without the United Kingdom Brand itself taking the runway, Burberry. Knowing Burberry as the European brand, the designs still inhabit an older London look as well as mixing in a touch of modernization. This fashion show represented that to an extreme level. The good old tan with dark stripes look was mixed with mesh rain jackets (because when you’re in London, you need to know how to look good in the rain). The makeup came off very natural which drew much more attention to the campaigns and the designs portraying the love for their country. Whether or not there were raincoats on the models, the diamond designs and the plaid mixes on the clothes showed the authenticity of older London. Just because the campaign was not bold, does not mean Burberry did not do what they always do and make London proud.
Models from left to right: Dilone, Grace Bol, Hyun Ji Shin. Photo Credit: www.vogue.com by Yannis Vlamos
When Fashion Week comes, not only does fashion make a debut, but the world gets a glimpse at the newest models said to rise to supermodel stardom AND to see if the fashion world is progressing, with plus size models and making the fashion world a more diverse place. One model who finally broke everyone’s anticipation for when she was going to enter the fashion universe is the legendary Cindy Crawford’s sixteen-year-old daughter, Kaia Gerber. Starting off in New York, she walked in Rihanna’s fashion show, Donatella Versace’s, Moschino, Prada, Fendi, and to kick off her London appearance, the Burberry show. Other models coming into the light this season are Dilone, Alanna Arrington, Valery Kaufman, Nadine Leopold and so many more are coming to take the places of this generations models and progress more. Fashion month is not completely done yet, but so far, the audience is very pleased.