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Rent the Runway Launches It Girl Program

This article is written by a student writer from the Her Campus at High Point chapter.

The High Point University campus was buzzing at night with designer dresses and fashionistas. The main event of the evening was the unveiling of the Campus Closet brought to the High Point campus by Alicia Doyle, manager of Rent the Runway and featured It Girl. Rent the Runway is an exclusive membership that lets women rent designer dresses for a fraction of the cost for any occasion. Just some of the dresses in the Campus Closet featured designers Nicole Miller, Robert Rodriguez, Tibi and more. These dresses were brought here exclusively for It Girl members. The It Girl program offers girls unlimited access to the designer dresses in the Campus Closet that are brought to campus, each month with different inventory. The girls rented dresses for dinner dates, pin attire, birthday parties and many more events.
One girl who was looking for a special dress for her friend’s birthday was Alexandra Purves, a junior at High Point University who rented the Rebecca Taylor “Palm Beach Babe” dress for the event. I got to personally sit down with her and ask how she felt about the It Girl Program:

Q: How great were the dresses in this month’s inventory? What is the trend that you see?
A: I really, really like them a lot. They are all really cute with different styles for every girl. And I personally really like the open back styles!

Q: What are you planning on renting these dresses for?
A: I am renting the Rebecca Taylor dress specifically for a friend’s birthday. But, I’ve rented others just for fun and to look good.

Q: Which dresses are your favorites?
A: I really like the Tibi “Angelic Lace” dress, the Pencey “Just Enough” dress and of course, the Camilla and Marc “Now We’re Colorblocking” dress that I rented.

Q: Would you recommend this membership to a friend? Why?
A: Yes! Well, I like to wear things once and you can wear great dresses and don’t pay full price!

The birthday party that Alexandra plans to attend is just one reason why to rent such a great dress. Being a part of Rent the Runway lets women find that perfect dress for any occasion and being a member of the It Girl program, girls get to be a part of the selection that comes to campus and have exclusive access to any of the dresses that are a part of the closet for the month. The It Girl members were so amazed by the huge selection of dresses, that many girls already signed up for next month which inventory includes more party dresses, like the Nicole Miller “Make Him Regret It” dress, rompers, and even blazers. The It Girl program is great for girls, especially at High Point University, that want to feel like a million bucks for just a fraction of the cost.

Christina Buttafuoco is a sophomore Communications-Journalism Major with a minor in English Writing at High Point University. She is a sister of Zeta Tau Alpha sorority, a lover of musicals, and an avid viewer of the Food Network. Christina grew up on Long Island, NY and headed down south to North Carolina during those awkward middle school years. Before she moved, her best friend ripped out pages from a fashion magazine and told her not to forget what fashion was. She didn't. Now Christina hopes to be an editor for one of those magazines one day. For now, she is so excited to bring Her Campus to HPU.