The 17-year-old son of Will and Jada Pinkett Smith, Jaden Smith, was paid a whopping $10 million for being the new face of Louis Vuitton’s Womenswear Campaign. Jaden has been known for his constant deviation from being a ‘typical’ male. He has continuously been photographed wearing skirts and he even wore a dress to his prom.
The champion of gender-fluid fashion is the perfect fit for the new campaign. The new campaign makes Vuitton look super edgy and forward-thinking. Jaden is pictured wearing an embellished skirt, a fringed top and a moto jacket that debut during Paris Fashion Week.
2015 seemed to be the year of unisex fashion and this 2016 campaign may be the start of an even bigger social change, breaking down gender roles and the norms that we all have established for ourselves. Check out Louis Vuitton’s Spring-Summer 2016 Campaign video:
Clothes are signals for others to read you. Clothes can also give clues to determine whether someone is male or female (even though nowadays, this is not a good determinant of gender), what their profession is, how much money they make, what brands they love, etc.
The clothes in the Louis Vuitton campaign are specifically made for women. The clothes were not meant be gender-fluid, gender-free, etc. and a statement is being made by having Jaden wear them.