It’s the day that we’ve all been waiting for: Free Cone Day! Today and today only, from 12 p.m. to 8 p.m. you can get a free ice cream cone from any Ben & Jerry’s near you. And we all know that everything tastes better when it’s free!
The guys behind Ben & Jerry’s say, “It’s our way to celebrate and say thanks for another year of support, and we’ve kept it up every year since, spreading the peace, love and ice cream around the globe!” They also used a blog post on their website called Do Good by Eating Free Ice Cream to explain that your orbitofrontal cortex (the part of your brain that rewards you when you make a good decision) will light up with every bite, lick or slurp of ice cream you consume. If you needed another reason to take Ben & Jerry’s up on a free ice cream cone, you just got one!
If you stop by to snag some free ice cream, be sure to post a picture of your cone on Instagram or Twitter with the hashtag #FreeConeDay. If you do, your photo could be featured on the Ben & Jerry’s website—and there’s yet another reason you should stop by Free Cone Day today. So now the real question is—what flavor will you get?