Maxim is taking over Panama City Beach collegiettes! Starting at 11 am at the Maxim pool cabana at the Boardwalk Beach Resort, VIP partiers will have the chance to hang out with former "The Hills" star Audrina Patridge and Curve Appeal fragrance. Party goers will also get the chance to play games to compete for Curve Appeal prizes and enter the Curve Appeal Model Experience Contest to win a VIP trip to New York City. Later spring breakers will be able to shake what their momma gave them in front of Audrina during a Booty Shake Dance Contest sponsored by Curve Appeal. Spectators can watch front and center at the Maxim stage at 3 pm and winners of the contest will receive Curve Appeal prizes. And everyone can tune in at 4pm EST/ 1 pm PST to the GetCurveAppeal Facebook page to see Audrina answer fan questions live!