How to Start a Fashion Blog

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You always have the trendiest shoes at your toes and your laptop at your fingertips. You're stylish, tech-savvy, and love to write. After reading a few fashion blogs online, you've decided to start your own. But how? Her Campus has already covered The Art of Blogging 101, a must-read for anyone interested in blogging, but blogging about fashion comes with its own tips and tricks that are difficult to learn on your own. I started my own fashion blog, Mademoiselle Hannah, two years ago. It took some practice to master the basics, but blogging has since become one of my favorite activities. Are you interested in blogging but not quite sure where to start? Here's how:

Fashion Blogging 101

1. How do I get started?

You don't need much more than an idea, an interest in fashion, and a little dedication to start a blog. But unless you're a web design whiz, you might have an easier time hosting your site on a blogging platform. Wordpress and Blogger are popular choices because they're both completely free and easy to use. If you're looking for a blogging platform with a few extra bells and whistles (customized layouts and your own domain name, for example), consider hosting your blog on TypePad, where prices range from $8.95 to $29.95 per month. When you sign up on a blogging platform, think carefully about the name of your blog; it's usually difficult (or impossible) to change your domain name after you hit “submit”. Browse lists of blogs for name inspiration. Common name themes include cutesy references to baked goods, French words, or include the words “fashion” or “style”.  Remember, your blog name should be memorable, easy to spell, and somewhat indicative of the content you plan on producing. (“” is probably not the best name for a fashion blog!)

2. What should I write about?

While your ideas may change over time, it's helpful to put your blogging plans into words. Do you want to focus on your own personal style? A photo-heavy blog filled with your daily outfits might be right for you. For inspiration, check out What I Wore or The Glamourai. If you're feeling camera-shy, try your hand at reporting the latest fashion news – trends hot off the runway or the latest rumors about Kate Middleton's wedding dress – like Refinery 29 or Who What Wear. Are you a photographer in the making? A street style blog (photos of fashionably-dressed people you see around town) like The Sartorialist or Altamira might be right up your alley. Feeling indecisive? Mix it up and blog about whatever catches your eye, like Cupcakes and Cashmere or Style Rookie. Remember, there's no set formula for creating a successful blog, so experiment with a variety of topics and styles to see what works best for you.

3. How often should I update?

Some blogs update multiple times per day, or even multiple times per hour. Don't feel pressured to keep up with that pace! However, if you're trying to gain a loyal following of readers – even if that just means a devoted crowd of Mom, Dad, and your best friend – neglecting your blog means your readers might lose interest. Stay relevant and connected to your readers by updating on a regular basis; I’d recommend writing at least twice a week.   


About The Author

Originally from Boston, Hannah is now a sophomore at New York University and loves life in the big city. Her favorite things include poking fun at celebrities on Twitter, yoga, leopard print shoes, Frank Sinatra, and her little sister Julia. Hannah was Her Campus's first editorial intern in Summer 2010 and has since continued her involvement with HC as the High School Editor and head of the High School Ambassador program. She is a former Seventeen and Huffington Post intern, where she researched and wrote about celebrities and once made lunch for Kylie Jenner. Read her short-form ramblings at @hannahorens.