For decades, the beauty industry has catered to women of a particular “type”. Many makeup brands only provide shades of foundation, from porcelain white to Mediterranean tan. Only concerning themselves with models who they feel better suit their customers, and the image of their brand. With the explosion of beauty gurus on YouTube, especially those of color, many brands are starting to change the image they guarded so fiercely. Beauty gurus such as Jackie Aina, Aysha Abdual, and Nyma Tang, are just a few of the brave women tackling the beauty industry head on. Questioning, why they’re not supplying women of color with the same great makeup they supply other women. Last month, a major game changer happened in the beauty industry. The queen herself, Rihanna launched her own makeup line called none other than: Fenty Beauty! A makeup line dedicated to women of all colors, with a total of 40 foundation shades! Huge strides like this are what is needed in the beauty industry and until every makeup brand is making these efforts, here’s a list of YouTube Beauty Gurus who have your back to keep you up to date on who’s making an effort and who’s not! This list of beauty gurus is compiled of different women of color from all backgrounds, cultures, style and fashion ranges, opinions, and aesthetics. We’re sure you’ll find your inner beauty guru and b well on your way to slaying every day!
1. Jackie Aina reviewing KKW Beauty
2. Jalessa Moses reviewing Fenty Beauty by Rihanna
3. Shad Batal reviewing Huda Beauty Desert Dusk Pallette
4. Nyma Tang Favorite Blushes For Dark Skin
5. Aaliyah Jay reviewing Fenty Beauty by Rihanna
6. Alyssa Forever Black Owned Makeup Brands MATTER
7. Shalom Blac Glowing Skin Routine
8. Nikki Perkins Must Have Nudes For Dark Skin
9. Bri Hall $26 Inexpensive Healthy Skin Care Routine
10. Cyndee Black SZA Inspired Hair & Makeup
These amazing gurus are a few of the brave women of color who are deciding enough is enough and it’s time we all feel beautiful! You can follow them on YouTube as well as all social media platforms including Twitter, Instagram, Facebook, and Snapchat just look in their description boxes for the info. Of course make sure you’re following Her Campus of Savannah State on all social media platforms as well!