After a three year break from the spotlight, the Biebs has made his comeback. Last month, his single “Yummy” debuted at number two on the Billboard Hot 100 chart, and this past weekend he was the musical guest on “Saturday Night Live.” He even stars in his own YouTube Originals docuseries, “Seasons,” which documents his journey back into the spotlight. But there’s more to Justin Bieber’s comeback than his music—he is giving back to those in need.
Bieber teams up with Quavo on “Intentions,” the third single off of his new album “Changes.” The music video for the single opens with the stories of three women fighting crises in Los Angeles. Bahri, Marcy, and Angela benefit from Alexandria House, a shelter serving women and children in LA. Bieber and Quavo visit the shelter in the heartwarming video, partaking in a dance party and jam session with those present.
The upbeat track runs over the video, which follows each woman’s story. Bahri is a student, Marcy supports children in foster care and Angela shares her art on Skid Row. Bieber does a great deed for each of them by the end of the video: Bahri is gifted a car so she can commute to school and her volunteer positions; Bieber makes a donation to Marcy’s foster care support group; Angela gets time in Bieber’s studio to record her poetry. At the end, people share their intentions to do good in the world.
The video culminates with Bieber’s invitation to viewers to donate to Alexandria House. He established the INTENTIONS Fund “to support these women and the dreams” of other families at Alexandria House. His comeback is off to a great start, but it’s important to note that Bieber has always given back to the communities that need it the most.
Love him or hate him, he’s a great example of someone who remembers where he came from. Bieber was raised by a single mother, Pattie Mallette, in Stratford, Ontario. They struggled to make ends meet and lived in low-income housing. In 2011, he established his foundation, the Believe Charity Drive, that gives back to organizations aiding children through education and music. He’s given over $3 million to Pencils of Promise, which has helped the organization build dozens of schools around the world. When he notices a fan or organization that’s in need of help, Bieber extends his wealth. Just this past week, he gave $100,000 to a college student raising awareness around mental health on her campus.
Everyone has an opinion on JB, but, whether you like him or not, he is back and better than ever after taking a much needed break from the limelight. His album “Changes” drops February 14th, so get ready for another outbreak of Bieber Fever.