Ordering pizza from Domino’s may have just gotten a little easier (if you call limiting your order to 140 characters easy).
Beginning May 20, Domino’s is introducing a new “tweet-to-order” system that will allow customers to place orders for pizza directly from Twitter. What’s even better is that these customers won’t even have to type; all they have to do is tweet a pizza emoji at the brand and a hot and fresh pizza will be on its way.
— Domino’s Pizza (@dominos) May 12, 2015
“It’s the epitome of convenience,” Patrick Doyle, CEO at Domino’s, told USA Today. “We’ve got this down to a five-second exchange.”
The idea makes a lot of sense, seeing as almost half of the pizza giant’s sales already take place online. The new feature is coming out as part of an effort to expand the brand’s technology and capture the attention of millennials who happen to be good with social media and short on time. (Because we spend so much of it doing important things like binge-watching entire series on Netflix and tweeting our food orders to popular restaurants.)
Though tweet-to-order systems aren’t new, with Starbucks once offering the “tweet coffee to a friend” deal, Domino’s may just be the first and only restaurant to use the system permanently.
“This certainly will not be our last platform,” Doyle promised.