Anyone who has seen Netflix’s To All The Boys I’ve Loved Before can probably recall from memory every second of the film that made them swoon over just how adorable Peter Kavinsky is. (And if you haven’t seen it: Where have you been for the past two weeks?)
But one of the sweetest scenes has to be the first time that Peter picks up Lara Jean and Kitty for school and takes a sip of Kitty’s “Korean yogurt smoothie.” Pete learns that it’s Lara Jean’s favorite, thus leading to the major swoon-inducing plot point of Peter driving all the way across town to get them for the bus ride to the school ski trip.
The name of the “Korean yogurt smoothie” is never mentioned in the movie, but eagle-eyed fans have easily figured out the brand name and literally everyone is buying them now.
Fans recognized the red foil lid from Japan-based company Yakult. As a result, everyone has been rushing to the stores and buying the drink (based solely on the unintentional product placement in the movie).
Apparently the smoothie has gotten so popular that the company’s previously dropping stocks went up 2.6 percent in the last two weeks, according to Mark Bachman, head of M Science’s TickerTags in a statement to Bloomberg.
Yakult Shortage never happened in an Asian Country before, as far as I know. But today, my fave dairy drink is sold out in two stores. I blame you Peter K! ?✌ #ToAllTheBoysIveLovedBefore @Netflix_PH @NetflixAsia @netflix pic.twitter.com/sGLvTEWS7D
— Alyssa (@ItsMariaAlyssa) August 22, 2018
Bachman also stated that mentions of the brand have skyrocketed since the movie was released. “Given the increasing conversation levels, we believe Yakult is achieving greater brand awareness, which should likely result in higher sales volume,” he said.
Brighten up someone’s day by enjoying a bottle of Yakult together ? pic.twitter.com/FTjGMv4TRh
— Yakult USA (@YakultUSA) September 1, 2018
According to Yakult’s site, the smoothie is a probiotic drink full of “good bacteria” that helps balance your digestive system, and apparently tastes like “liquid skittles” according to Mashable.
If it’s good enough for Peter Kavinsky, it’s good enough for us. So please excuse us while we run to the nearest supermarket (even if it’s all the way across town).