Not a Drill: The Rosé Mansion Is Back and Better Than Ever

It’s time to raise a glass and take the ultimate Instagram photos, again, because the Rosé Mansion is coming back to New York City this summer to celebrate your favorite summer drink.

The immersive experience that explores the magical culture, history, and science behind rosé first opened in the summer of 2018, and its 16-week run completely sold out. But, it's now back and promises to be boozier than ever. 

This years mansion will be twice the size of last year and feature 14 new rooms that are all inspired by the pink wine and Instagram-friendly. As guests travel through each room, they’ll learn about the process of wine-making and its history. Guests will also have time in each new room to take selfies while they casually sip on some rosé from around the world.

The new rooms include: 

Vineyard Installation: As you enter the mansion, you arrive at the vineyard, where you’re surrounded by grapevines and walk through a mirror-lined maze. You will then receive a personalized Govino wine glass.

Cleopatra’s Palace: This is your chance to live like a queen as you learn about ancient Egypt and sip on Brachetto, which the Egyptian queen apparently loved. Guests will also get to lounge on luxurious thrones as the smell of spices and oils from ancient Egypt mixes in the air. Talk about a bougie moment. 

Celebration Room: It’s time to feel like the life of the party with glitter cannons, giant cakes, huge furniture, bright colors, and firework imagery. It’s surely going to be a special room for any upcoming celebration this summer. 

Traditional Winery: Guests can drink straight from the tank as the mansion’s ambassadors explain how the classic pink wine is made. It’ll have a similar vibe of a traditional wine tasting room with giant wine barrels and infographics on the wine-making process.



Our all-new Rosé Mansion is back in NYC and you can save $10 when you buy tickets now! Sip, sip, hooray! 🍷🎉⁣ ⁣ Come check out our new mansion and taste Rosé from around the world as you explore 14 new rooms that celebrate your favorite pink drink! ⁣We open on June 1st and we can't wait!⁣ ⁣ Tickets are on sale now (link in bio). Score early bird tickets by April 21 and save $10. #RoseMansionNYC #PopFizzClink⁣ ⁣ ⁣ ⁣ ⁣ ⁣ 📸:@jenniferhllai #rosé #wine #nycwine #roséwine #prettyinpink #winetime #roséallday #acolorstory #celebration #yeswayrosé #rosévibesonly #choosejoy #creativity #imagination #dreamer #thehappynow

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Of course, the famous disco ball pit will be back! And guests will also be able to choose their own wine adventure and taste their favorite sweet or bitter blend based on a series of questions. 

After a self-guided tour, guests will enter RoséLand. According to Wine Magazine, it’s “part playground, part party space.” Here, you will have the chance to buy bottles or glasses of wine. You can also enjoy private cabanas, a treehouse, a picnic area, chandelier swings, and photo booths. Tacos and snacks from Taco Dumbo will also be served. It’s the perfect way to end the night!

The mansion will be located on the second floor of the Manhattan Mall, at 111 West 32nd Street. Ticket prices are $35 for Happy Hour, which is before 5:00 pm on weekdays, and $45 for General Admission. If you purchase a ticket before April 21, you can get a $10 discount. 

Each ticket includes access to the Rosé Mansion, eight wine tastings, a collective pin, a Govino wine glass, and access to RoséLand. 

The experience begins on June 1 and goes through August, so get your tickets now before they sell out, and the FOMO sinks in.