Supervisor, Integrated Marketing

Position: 
Supervisor, Integrated Marketing
Location: 
Boston, MA

Company Description

Her Campus Media (hercampus.com; hercampusmedia.com) is the #1 media brand for the empowered college woman and a 360-degree college marketing agency, reaching over 33 million users monthly.  Major platforms include flagship site HerCampus.com, on-campus network of 380+ campus chapters, InfluenceHer Collective of 4,000+ millennial & Gen Z female influencers, annual proprietary tentpole programs College Fashion Week and Her Conference, bestselling book "The Her Campus Guide to College Life", and more.

Leveraging its digital, social, experiential, influencer and on-campus reach, Her Campus Media provides award-winning integrated marketing services for name-brand clients.  Her Campus Media has been named to Forbes' 30 Under 30, Entrepreneur magazine's Best Entrepreneurial Companies in America, Greater Boston Chamber of Commerce's Top Small Business of the Year, Forbes 100 Best Websites for Women and 10 Best Websites for Millennial Women among other accolades.

 

Job Description

Her Campus Media is seeking an Integrated Marketing Supervisor to develop and execute marketing campaigns for leading national brands and retailers. Brand name clients, a creative and nimble start-up culture, and sky's-the-limit opportunities for growth make this an ideal opportunity for a talented and capable self-starter interested in joining a fast-growing and profitable start-up at the ground level.

Responsibilities

  • Manage and execute digital campaign lifecycle from brainstorm and proposal development, through execution, delivery and post-campaign recap

  • Serve as a strategic lead on marketing programs across Her Campus’ digital, email, social, campus, influencer and experiential platforms

  • Analyze and report on key metrics to understand current campaign performance and trends and make recommendations for future improvement

  • Work with business development team to ensure clients’ campaign objectives are fulfilled

  • In conjunction with business development team, develop and nurture relationships with marketing agencies and existing clients to generate returning business

  • Keep a pulse on digital marketing industry trends with an eye toward enhancing and innovating Her Campus’ offerings

  • Work with inter-department heads and the Integrated Marketing Manager to refine and improve internal processes

  • Support Integrated Marketing Manager in overall management of the IM team

 

Qualifications

  • Bachelor's degree

  • 5 - 7+ years of experience at an agency and/or in digital campaign or project management at a brand or publisher

  • 1-2+ years of management experience

  • Superb written and verbal communication skills

  • Team player comfortable working in partnership with business development team

  • Creative thinker and problem solver

  • Self-starter with go-getter attitude, resourceful nature, and excellent work ethic who doesn’t mind getting his/her hands dirty and is excited about working in a start-up environment

  • Google Analytics, Mailchimp, Microsoft Office Suite, Snapchat, Facebook, Twitter, Pinterest and Instagram proficiency 

  • Ad Ops/DFP experience a plus

 

Additional Information

All your information will be kept confidential according to EEO guidelines.

Please note: Her Campus Media hopes to recruit and advance minorities, women, LGBTQ+, persons with disabilities, and veterans—we welcome and encourage all applicants. Our goal is for our team and culture to reflect the diversity of the global community of women we serve.

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