Content Strategist

Position: 
Content Strategist
Location: 
Boston, MA

Company Description

Her Campus Media (hercampus.com; hercampusmedia.com) is the #1 media brand for the empowered college woman and a 360-degree college marketing agency, reaching over 33 million users monthly.  Major platforms include flagship site HerCampus.com, on-campus network of 380+ campus chapters, InfluenceHer Collective of 4,000+ millennial & Gen Z female influencers, annual proprietary tentpole programs College Fashion Week and Her Conference, bestselling book "The Her Campus Guide to College Life", and more.

Leveraging its digital, social, experiential, influencer and on-campus reach, Her Campus Media provides award-winning integrated marketing services for name-brand clients.  Her Campus Media has been named to Forbes' 30 Under 30, Entrepreneur magazine's Best Entrepreneurial Companies in America, Greater Boston Chamber of Commerce's Top Small Business of the Year, Forbes 100 Best Websites for Women and 10 Best Websites for Millennial Women among other accolades.

Job Description

Based in-office in Boston, or working remotely from NYC or LA.

Her Campus is seeking a full-time Content Strategist who will develop and execute strategies to drive hercampus.com content to our audience on various platforms by analyzing traffic, trends, and engagement alongside our editorial team. In this role, the Content Strategist will assist in shaping the unified Her Campus voice across multiple platforms and maximizing site and social growth and development. The Content Strategist will work closely with the editorial team to optimize features, videos, and branded content to tell stories in an innovative, engaging way.

The ideal candidate has editorial and social media experience but also loves data and numbers and can approach their work with a strategic, analytical, data-driven mindset while still being creative.  The ideal candidate has their finger on the pulse of what's trending for college women - what they want to watch and read more of, what they want to see when they scroll through Instagram, what memes they want to tag their friends in on Facebook, and is excited about the task of informing and confirming these insights via data and analytics. The ideal candidate will also understand the importance of inclusivity, be passionate about providing innovative and relatable content in a way that is feminist, funny, and genuine, and be deeply familiar with the Her Campus voice. You should be the type of person who’s always tagging friends on HC social, but who also has feedback for how we can improve.

We're looking for a Content Strategist who will approach every task with fire and enthusiasm!

Responsibilities are as follows:

  • Act as the point person for content development and traffic growth, hitting key performance metrics

  • Provide frequent reporting on site traffic, engagement, and social media campaigns, giving analytically-backed recommendations for new opportunities

  • Update the HerCampus.com promotional strategy by creating best practices for content across various platforms, including social media and SEO

  • Craft engaging headlines across verticals and copy for on-site content and social media platforms

  • Work with editors to perform A/B headline testing across social platforms

  • Collaborate with edit, sales, and design teams to assist with the execution of content in a unified Her Campus voice, including but not limited to branded content, ad copy, and promotion of tentpole events

  • Execute content plans; create content across verticals

  • Act as point for social and website metrics, including but not limited to weekly traffic reports, updating social benchmarks, and working with section editors to craft reports and updates for Senior Editorial Team regarding growth goals and accomplishments

  • Develop recommendations and insights to inform content and drive traffic across our campus chapter network

Qualifications

  • Bachelor's degree
  • 1-2 years of social media or analytics experience, preferably in women's digital media
  • Experience crafting social media plans for a publisher, brand, or for your own platforms
  • Passionate about storytelling through multiple social media platforms
  • Superb writing and editing skills with rigorous attention to detail
  • Analytical and strategic mindset; genuine interest and excitement around utilizing and analyzing numbers and data in your work
  • Quick and efficient worker with ability to manage and prioritize multiple projects at once
  • Ability to function autonomously and complete projects and tasks without close management and supervision
  • Self-starter with go-getter attitude, positive and upbeat nature, and excellent work ethic who doesn’t mind getting his/her hands dirty and is excited about working in a start-up environment
  • Passion for Her Campus, our mission, and our audience of college women

Additional Information

Please note: Her Campus Media hopes to recruit and advance minorities, women, LGBTQ+, persons with disabilities, and veterans—we welcome and encourage all applicants. Our goal is for our team and culture to reflect the diversity of the global community of women we serve.

This is a full-time salaried position that includes a base salary plus opportunities for performance bonuses, with benefits including top of the line Blue Cross Blue Shield health insurance, official "Business for Birth Control" guarantee, dental and vision insurance, 401k plan with company matching, flexible sick leave, vacation and personal day policy, extremely generous company holiday policy, summer Fridays, and fun yet focused dog-friendly office environment.

This is an opportunity to join a fast-growing, women-owned-and-operated start-up and play an integral role as part of the editorial and social team running one of the most popular sites for Gen Z and millennial women.

To apply, please submit a resume, cover letter, and links to 3 relevant writing or social media clips as one PDF. Please also include whether you are applying for this position based in our office in Boston or on a remote basis from NYC or LA.

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