Target is Bringing Back 20 of Our Favorite Designer Collections in Honor of 20 Years of Fashion Collabs

Target (AKA our home away from home) is celebrating 20 years of designer partnerships this year. In honor of the retailer’s major milestone, Target is launching its Anniversary Collection, bringing back nearly 300 pieces from 20 of our favorite designer partnerships, with everything from apparel to accessories and home decor available in this limited-edition collection. In other words, goodbye to all the money in our wallets.  

For a limited time starting September 14, Target shoppers will have the chance to purchase the iconic items from 20 past designer collaborations. Joining in on the nostalgic release of Target’s Anniversary Collection are designers Jason Wu, Zac Posen, Altuzarra, Lily Pulitzer and many more. 

Image via Target

Target’s anniversary collection will range in price from $7 to $160. According to PEOPLE, designer collections will vary by store, and shoppers can purchase up to five items per size and color while supplies last, both in-store and online. Keeping with its commitment to inclusivity, all women’s apparel in the collection will include extended sizing. 

Target lovers will also be able to visit once the look book is available to plan their shopping trip accordingly. Honestly, we’re probably going to want one of everything. 

“Design has always been a part of Target’s DNA. From our stores and the products we create to the partnerships we cultivate, our focus on accessible design sets Target apart, and is one of the reasons guests love to shop with us,” Rick Gomez, Target’s executive vice president, chief marketing and digital officer, said in a press release.

What began as a collaboration with architect Michael Graves in 1999 has evolved into more than 175 partnerships with other designers to offer great design to the everyday consumer for an affordable price. The retailer’s “Design for All” program, which works to create capsule collections with high-end labels, has allowed shoppers to add designer clothing to their closets for a fraction of the cost. 

“Target has forever changed the retail landscape by doing what once was considered impossible – offering great design at an incredible price. This anniversary celebrates our rich design history and the diverse range of partnerships we’ve offered our guests for the last 20 years,” Mark Tritton, Target’s executive vice president and chief merchandising officer, said in a press release

But Target isn’t stopping there for this momentous occasion. 

“Our marketing campaign will celebrate the inclusive nature of design at Target, including a book and documentary that highlight Target’s impact on the retail industry and our guests’ lives by making great design accessible to everyone,” Gomez said. 

Target is teaming up with Rizzoli publishing house to release a book titled “Target: 20 Years of Design for All: How Target Revolutionized Accessible Design,” on September 3, a book that will highlight each designer partnership from over the years, ABC News reports.  

Image via Target

Later this fall, a documentary will take a closer look at how Target’s approach to affordable design changed the retail landscape will also be released. 

“Each partnership brought something special and exciting to our guests, and with 20 years behind us, we’re only getting started,” Tritton said. “We look forward to bringing our guests more incredible, inspiring and affordable design, creating preference for Target each and every day.”