Serena Williams Still Makes Less Money Than Her Competitors

While the 2015 Wimbledon Championship may have ended Sunday, our adoration for Serena Williams is still riding strong. Last Thursday, she beat 5-time Grand Slam champion Maria Sharpova in the semi-finals, allowing her to compete in the Women’s Singles Finals against Garbiñe Muguruza, where she then won her fourth Grand Slam championship in a row (aka a "Serena Slam") and 21st overall! Despite her massive accomplishments, Williams is still receiving less money than her counterparts, such as Sharpova.

Think Progress reports that in 2014, Forbes released their highest paid athletes list with Sharpova being the highest paid female at $24 million, while Williams ranked in next at $20 million. It all rackets down to endorsements being the biggest difference, as Williams made only $11 million in endorsements and Sharpova made twice that amount. For women, how they look comes first to gaining endorsements, whereas men do not have that issue. Williams is often criticized for her figure, despite the fact that muscles on any other male athlete would not be a problem. In an interview with Women’s Wear Daily from 2013, marketing expert Kevin Adler believes, “You’d be hard-pressed to find a popular male athlete who doesn’t also have physicality and sex appeal. But that comes second to winning for guys, whereas for female athletes, looks come first.”

It is frustrating when Williams, deemed as the Greatest American Tennis Player and an inspiration not only to young black girls, but women of all colors, is constantly attacked for her body type and that it is often the main factor in endorsement deals before her infinite accolades. But, no one can take away all that she has accomplished and all that it is to come.

Go Serena!!