Dunkin’ Donuts Chief Marketing Officer Tony Weisman revealed to the public that after 70 years, the company will be changing its name to “Dunkin’” in 2019, according to a press release from the coffee and dooughnut chain.
Weisman states that the rebranding will be “simpler, shorter and more modern.”
“And while donuts may no longer appear in our logo, we remain committed to serving our signature donuts and will continue to offer new and seasonal varieties to delight donut lovers everywhere. There is no Dunkin’ without donuts,” the press release says.
People on Twitter were obviously confused about the rebranding — and more than ready to take the cast-off doughnuts, if any existed:
Dunkin’ Donuts is dropping the “Donuts” from its name. They can drop them right off at my house, thanks!
— Bette Midler (@BetteMidler) September 26, 2018
This feels like IHOB all over again https://t.co/alDglhSiDW
— Mara (@LilBigTrouble) September 25, 2018
I’m from New England & I don’t think they should be able to do this without putting it on the ballot. https://t.co/vEXpWTAGog
— Elizabeth McCracken (@elizmccracken) September 25, 2018
I don’t know about you, but the name-change is a head scratcher. Dropping the ‘Dunkin’ from “Dunkin Donuts” is like dropping the ‘Burger’ from ‘Burger King’ — or changing ‘IHOP’ to ‘IHOB.’
Considering that Dunkin’ Donuts is a cultural staple for a good part of the country (America runs on Dunkin, after all), the decision to change the name may be hit or miss for their customers.