Her Campus Logo Her Campus Logo
taylor swift performing on stage
taylor swift performing on stage
Photo by makaiyla willis distributed under a CC BY 2.0 license
Culture > Entertainment

Holy Sh*t New Taylor Swift Merch Is Totally Coming and I’m So Excited It Hurts

Sammi Burke

For the last ten days, Taylor Swift has been keeping me up at night as I contemplated all of her clues teasing us relentlessly, sharing sneak peeks every single day with images that belong to something only she knows. Her Instagram has become a collage of pastels and sparkling embellishments  (a millennial’s dream) with something new and seemingly unrelated every day —what could bedazzled hearts, tulled skirts, a bike wheel, and chicks in sunglasses mean? Each post marks another day closer to the end of the countdown, while adding more confusion and theories. Are we getting a single and a music video? A visual album? A fashion line? 

Ya’ll, the home stretch is almost within reach. We are less than three days away from the end of this countdown and, while we still don’t know any specifics about what lies beyond, she’s gifted us another breadcrumb. Yesterday, Taylor was spotted out and about in a pair of high-waisted floral shorts (these beauties from Urban Outfitters are my new go-to’s for spring, tyvm) and a pink cropped sweatshirt featuring a glittery, floral appliqué on the front. The whole outfit is honestly what my dreams are made of. 

Some eagle-eyed fans spotted her name embossed on her right sleeve, leading to the conclusion that Taylor was really out their giving us a glimpse of the next product line we’re all going to throw our paychecks at. It falls right in line with the pink tips she’s been rocking since the iHeartRadio Awards and her social media filters and countdown color schemes, and I, along with the rest of Twitter, am a little obsessed.

I flew to her store to see if there were any changes, but the same old reputation clearance pricing was all that was advertised. When I checked back after a few hours, though, a change occurred: the store was password protected and it adopted the pastel, sparkling clouds surrounding the countdown clock that TaylorSwift.com displays.

Sammi is the Lifestyle Editor at HerCampus.com, assisting with content strategy across sections. She's been a member of Her Campus since her Social Media Manager and Senior Editor days at Her Campus at Siena, where she graduated with a degree in Biology of all things. She moonlights as an EMT, and in her free time, she can be found playing post-apocalyptic video games, organizing her unreasonably large lipstick collection, learning "All Too Well (10 Minute Version) (Taylor's Version) (From The Vault)" on her guitar, or planning her next trip to Broadway.