Justin Bieber's Desperation to Get 'Yummy' to No. 1 Is Not a Good Look for Him

In a recently deleted Instagram post, Justin Bieber promoted his new song "Yummy" by asking fans to follow instructions that would manipulate the single to number one on the Billboard Hot 100 chart. Some of the instructions included “Create a playlist with 'Yummy’ on repeat and stream it,” but, “Don’t mute it, play it at a low volume.” He also told his followers to “Let it play while you sleep,” and suggested overseas fans use a VPN. 

To make sure the message was perfectly clear, Justin also went live on Instagram to reiterate his urgency for "Yummy" to come out on top. “If you’re on here, go stream ‘Yummy’ like please, because I really want this freaking spot,” he said. While you can expect most of the steady Beliebers to make it their personal mission to stream the song, others are looking at this request as a little desperate.

According to Rolling Stone’s Top 100, Justin has been battling for number one with Roddy Ricch’s, “The Box,” which is trending with 23.8 million streams, compared to “Yummy’s” 10.9 million.

Without a doubt, JB will be fine. We’re talking about Justin “If I was your boyfriend, I’d never let you go” Bieber. The same person that had "Baby" playing everywhere on repeat in 2009, and who stole our hearts when he married Hailey Baldwin back in 2018. Despite his struggle for number one, “Yummy” has totaled around 57 million views on YouTube, and has been the source of a new irresistible dance challenge on TikTok and Instagram. 

@mattsteffanina

she snapped in my class 👋🏼🔥#yummychallenge #yummy justinbieber

♬ Yummy - Justin Bieber
@sasapuu

Me and my heels army doing the #yummywallchallenge 🍭🍬🍰 We loved your YUMMY challenge hehe parris_goebel01 😜 #sasapuu #yummy justinbieber

♬ Yummy - Justin Bieber

We’ll make sure to keep an eye on those charts, because to be honest, it just gives us another excuse to dance.