It looks like there are some people who are actually happy about that controversial Pepsi commercial. When the company’s new campaign starring Kendall Jenner received major backlash online, Pepsi retracted the “Live For Now” ad just a day after its release. Disgusted Twitter users defined the ad as “tone-deaf,” “shallow” and “over-produced.” Meanwhile, the brand’s competitor Coca-Cola is reveling in their rival’s fail.
Upon the commercial’s release on April 4, baffled viewers thought the ridiculous ad was actually a plot twist.
so is this an ad for pepsi or coke pic.twitter.com/KLuKSv8ktE
— commandoo (@daze_gaze) April 5, 2017
When I worked at Coke they told us “Sometimes, the competition does the marketing for us…” @pepsi bout to make them millions.
— (@LordSakima) April 5, 2017
While Twitter users are professing their sudden preference for Coke, the company has been responding to the love with just a bit of pettiness. Understandable.
— Coca-Cola (@CocaCola) April 5, 2017
@soundlyawake Hey, don’t fight the feeling!
— Coca-Cola (@CocaCola) April 5, 2017
@skinnyloveliam Great choice, Sam!
— Coca-Cola (@CocaCola) April 5, 2017
@AshleyLove_x3 Oh stop it, you!
— Coca-Cola (@CocaCola) April 5, 2017
@JOHANA_H14 It’s all love over here, Johana!
— Coca-Cola (@CocaCola) April 4, 2017
The Twitter world is expecting a roast, or at least a new Coke commercial to solidfy their triumph over Pepsi. Eager talents are even trying to capitalize on Pepsi’s troubles by promoting themselves for future Coca-Cola marketing.
@skylerfaye Our advertising agencies, hire the models for our ads. We can’t accept outside submissions for these services.
— Coca-Cola (@CocaCola) April 5, 2017
Pepsi has already apologized in a statement. “Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”
While Kendall Jenner and her momager Kris have both deleted their promotional posts of the now-pulled ad, the model has yet to respond to the controversy, though we do know how she’s feeling.