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Calvin Klein Approves of Justin Bieber’s Underwear Ads But Not Kendall Jenner’s

You’d probably think Calvin Klein has nothing but nice things to say about the people who model his underwear, including Justin Bieber and Kendall Jenner. But recent statements from Klein reveal that’s not the case.

Klein—who stepped down from the brand’s creative director position in 2002—told former CFDA president Fern Mallis that he isn’t familiar with Kendall’s role in the ads, but he didn’t stop there. “I’m sure she’s a lovely young woman. It’s not the kind of thing I would have done, even today.”


Ouch! This may have something to do with the fact that Klein doesn’t believe in the brand’s increasingly modern marketing strategy. “Now, models are paid for how many followers they have. They’re booked not because they represent the essence of the designer, which is what I tried to do. I don’t think that, long-term, is going to work. I don’t think that’s a great formula for success for the product you’re trying to sell.”

Klein is a big fan of Justin Bieber’s steamy underwear ads, though. “When [I say] I like Justin Bieber in the Calvin Klein Underwear [campaign], it’s because I like him—not because he’s got millions of followers,” he said. “I think [Bieber’s posters] are very good.”

Whether Klein isn’t a fan of the KarJenners or he’s throwing some sexist shade Kendall’s way, we’ll never know. Sorry, Kendall.

What do you think about Kendall’s role in the Calvin Klein ads?

Rachel graduated from the Honors College at James Madison University in May 2017 and is pursuing a career in the media/PR industry. She majored in Media Arts & Design with a concentration in journalism and minored in Spanish and Creative Writing. She loves spending time with friends and family, traveling, and going to the beach.