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This Viral Lipstick Will Feed Your Makeup & Social Justice Needs

You can march, you can make signs, and now, you can wear lipstick! This new form of protest from The Lipstick Lobby has already gone viral.

The brand’s first lipstick called “Kiss My Pink” sells for $19.00, and 100 percent of the net profits are donated to Planned Parenthood. Honestly, how did we live without makeup-oriented social justice before this? “If Trump succeeds with his devastating agenda to repeal the Affordable Care Act, millions of people will lose their health care and Planned Parenthood will lose its federal funding. We refuse to accept this,” Lipstick Lobby explains on their site. Now that‘s a statement. 

“Kiss My Pink” is a matte, full-coverage pink, vegan and even cruelty-free! And it gets better––The Lipstick Lobby has released a new shade this fall called “Outrage” where $5 from each lipstick will go towards the ACLU. They’re looking to go viral again, and they want you to help by showing your outrage on social media. Lather your lipstick on, find some red tape to write a message on, and share your voice with #Lipstickittotheman and #ACLU.

 

Are you ready? New shade coming soon benefiting @aclu_nationwide!

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We can’t think of a better way to stand up for your rights in style. Plus, whenever someone asks “what lipstick are you wearing?” you can let them know about the causes you care about!

Morgan is a sophomore at St. John's University in Queens, New York. She is a journalism major with a passion for news and culture, and a staff writer for St. John's independent student newspaper The Torch. Aside from writing for Her Campus, she is a spoken word poet and pianist. Her past work can be found at morgancmullings.wordpress.com. Twitter & Instagram: @morgancmullings