Urban Outfitters Is Launching a Beauty Line, & It's Very Shelfie-Worthy

Let's face it, Urban Outfitters really is the store of the century. With most of the brands we could need under the sun, the retailer has an overall vibe and variety of products that we totally dig. I mean, let's be honest, Urban Outfitters created aesthetic for many of us.

Now, Urban Outfitters is introducing a whole line of beauty products under the name "ohii" that are sure to please even the most particular of beauty obsessives. Interested yet? Well, here's even more news. According to Cosmopolitan, not only are the products shelfie-worthy, they're also paraben-free and cruelty-free


launching 9/10 💌✨ #ohii

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Ohii Beauty's selection of products is set to include everything from matte lipsticks to skincare to hair wands. While shopping at Urban Outfitters can sometimes feel pretty pricey on a college budget, Nylon notes that many products come in between $10 and $24. Needless to say, this is going to feel like one the most tangible makeup launches to happen this year. With gorgeous self-care and lady boss branding, it feels accessible to the average woman in a way luxe beauty launches sometimes fail to be.



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Ohii Beauty is available to shop starting September 10, but you can stay up-to-date on all the makeup haps' and product sneak peeks via their Instagram.