We all know and love the brand Urban Decay for their cult-favorite beauty products like Naked Palettes, Primer Potion and Glide-On Eye Pencils. Urban Decay is the ultimate beauty trendsetter, and now they’re launching a women’s empowerment campaign we really hope catches on.
The brand’s new initiative, The Ultraviolet Edge, aims to give women the confidence to embrace their unique beauty. The program recognizes powerful women who inspire us to dream bigger, work harder and have killer confidence every step of the way. As if we needed another reason to love this program already, they named ultimate cool-girl Gwen Stefani as spokeswoman.
Here’s more good news, especially if you’re a fan of their eyeshadow primer: when you buy the limited edition Primer Potion in Enigma ($20), all of the proceeds will be donated to the cause.
The first cause that your purchase will benefit is the Women’s Global Empowerment Fund. This charity provides money and resources to struggling women in post-war Uganda. Through The Ultraviolet Edge, Urban Decay has already donated enough money to support business training for 1,400 women and literacy programs for 250 women. Over the next five years, the initiative plans to donate over $3 million to more charities to support and empower women.
Now, this is a mission we can get behind!