Dove has always been one of our favorite brands, and not just for their tried-and-true moisturizers and soaps. The brand is committed to empowering women, and helping each and every one feel beautiful.
Last month, the brand made headlines when they launched the #ChooseBeauty campaign. The first video really made us question how our self-image affects the decisions we make everyday. This time, they decided to ask a different question: how would your idea of beauty change, if you couldn’t see yourself or anyone else around you?
So, we all know that Dove works to inspire women to love themselves, but they’ve taken it a step further—in this video, they shift the focus to search for what beauty really is. They speak with three blind women on what beauty means to them, showing us that at the core of it, beauty isn’t about how something looks; it’s how you feel.
What do you think about the #ChooseBeauty campaign?