Caitlyn Jenner’s long-awaited MAC Cosmetics lipstick, Finally Free, is now available online and in stores today. In addition, the cosmetics powerhouse also released the photos from the 66-year-old reality star’s campaign.
Jenner’s collaboration with the company was first announced in February. She explained to MAC in an interview that she wanted give the lipstick a name that was representative of herself and the transgender community as a whole.
“This is who I am: Finally Free,” she said.
She also explained earlier this year that working on a project with a beauty was a dream come true for her.
“My ultimate fantasy—I never thought in a million years that it would ever happen—was to get involved with a makeup company,” she said. “When you’re going through all of this, that’s just, like, never going to happen, but wouldn’t it be something to be involved in a project like that? Boy, watch out what you wish for, because it came true.”
The lipstick is a rosy color and will sell at $17 per tube. All of the proceeds will benefit the MAC AIDS Fund Transgender Initiative.