I Asked 20 College Women What Beauty Products They Splurge On, & Now I Have to Go Shopping

The world of beauty can be really overwhelming sometimes, with constant new makeup releases and influencers talking about their latest skincare venture. The market is so saturated with products, like ~really expensive~ products, that it can be hard to tell what's worth the splurge and investment.  

I’m a beauty obsessive, so naturally I want to splurge on everything new and exciting that I see. But if I were forced to choose, I'd say anything Charlotte Tilbury, plus a good face serum is what I'd go for – because those are the classics I know I can rely on. 

Regardless of your beauty routine, everyone has at least one go-to, holy grail product that's worth the big bucks. Whether it's a timeless mascara or a favorite eyeshadow palette that has every color, some beauty products are worth spending more on. Think of it as the science behind the splurge: If you love a product, you’ll pay more to have it!

I asked 20 college students what makeup or beauty products they splurge on, and there's truly a range of what college women value most right now.



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What's your go-to splurge?

“I splurge on face products like foundation, or tinted moisturizer and bronzer. I just got the Marc Jacobs Bronzer from Sephora.” - Keri, Providence College

“I splurge on foundation and bronzer. Laura Mercier foundation, Bobbi Brown bronzer!” - Paige Westfield State

“I splurge on foundation, 100 percent. I just got the new Laura Mercier one and I love it, along with the new Dior Back Stage face and body. I’m obsessed with both!” - Lauren, Assumption College

“Too Faced bronzer! It’s my favorite.” - Jackie, Clemson

“Nails, lash extensions and a good concealer!” - Jenna, UMaine

Related: Why Aren't There More Samples For Black Girls? We Investigate

“Drunk Elephant moisturizer. It’s my absolute favorite!” - Sam, Worcester State

“I always go for Lilly Lashes or the Tarte ones, and I’m really liking Tarte Shape Tape concealer." - Kapriece, Assumption College

"Skincare! I love the Clinique 3-step method!” - Makenna, USF

"Skincare and foundation. Tatcha is my favorite – it's expensive, but it does an amazing job. I always splurge on foundation because it's my base, and it has to be great in order for my face makeup to look good and last." - Lindsey, Worcester State

"I splurge on Fenty highlighter or Pat Mcgrath. I’m also a sucker for Urban Decay, I love their setting spray!” - Athena, Georgia State

“I splurge on Tom Ford Soleil Blanc Shimmer Body Oil!” - Early, CU Boulder



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"Eyeshadow palettes and bronzer. I like Huda Beauty and MAC.” - Kolby, Assumption College

“I love Nars Creamy Radiant Concealer and Makeup Forever’s full-coverage one.” - Amanda, Santa Monica College

“I like a good mask or treatment that will last me a while, so I feel like it’s worth the money. Definitely Summer Fridays masks and Herbivore Prism Serum. I like a good eye cream too!” - Michala, USF

"A good eyeliner, so I can do a wing and highlighter. Anything that’s an icy white color catches my attention.” - Maddie, Regis College

Related: How To Actually Achieve The No-Makeup, Makeup Look

“Mascara! If my lashes are good then it’s a good day.” - Kristi, Assumption College

“I splurge on lash extensions or Velour lashes, and foundation. I have the Fenty foundation right now, but I want to try something new.” - Brittany, Cal State Long Beach

“Nars Creamy Radiant Concealer and a good face primer!” - Alexa, Providence College

“It Cosmetics CC Cream!” - Erin, Assumption College

"Foundations and concealer always!" - Morgan, Ole Miss

Clearly, there are some standout brands for everything from face makeup staples to game-changing skincare. Basically, get ready to add all of these to your cart.