I repeat, this is not a drill! You’ll be prepared for all the April showers with Target’s newest design collab with the British brand Hunter, announced in a March 1 press release. Known and loved for their iconic tall rain boots, the collection will include exclusive versions of rain boots, outerwear, backpacks and more in a variety of colors and sizes—all with a Target price that’s majorly affordable.
Joining the ranks of collection partners such as Victoria Beckham and Lilly Pulitzer, this collaboration between two huge brands is sure to be an exciting one—and there’s no better time than this spring! This limited-edition collection is made for families and features over 300 items, including not only apparel and accessories for all ages, but also products that are a first for Hunter such as hammocks and coolers. Basically, you’ll look stylish while having everything you need for your next tailgate or barbecue.
Coming soon… Hunter for Target! We are very proud to announce an exclusive partnership with @Target on a limited-edition spring collection inspired by family, festivals and a love of the outdoors. #HunterxTarget pic.twitter.com/MhjdYNpNYr
— Hunter (@HunterBoots) March 1, 2018
“It was clear from our first meeting that Hunter and Target stand for similar values and shared spirit,” says Alasdhair Willis, Hunter’s creative director. “In particular our mutual appeal to the entire family, the spirit of joy and fun, a relentless sense of optimism and adventure.”
So, how much is this gonna cost? While the collection ranges from $5 to $80, most of the pieces will be under $30, so you and your wallet can breathe a little easier.
“It’s the magic of Target! For this collaboration, we wanted to pair Hunter’s great heritage and iconic style with Target’s ‘Expect More. Pay Less.’ design capabilities,” says Mark Tritton, Target’s executive vice president and chief merchandising officer.
“Hunter and Target worked hand-in-hand to create a colorful assortment of all-weather wear for the entire family—one that will protect them from the elements no matter where they are or what they’re doing, all for a fantastic price,” Tritton adds.
Beginning Saturday, April 14, you can get your hands on these coveted styles in select Target stores and Target.com (Psst! Target REDcard holders will have early access on April 7!). The collab will run until June 14th and will be offered in sizes XS-3X for women, S-XXL for men and 18M-XL for children. Mark your calendars and start planning for the springtime, festival and barbecue season!