H&M just announced their next guest designer collaboration for the upcoming Autumn/Winter 2012, and it’s with Maison Martin Margiela!
The collaboration features a collection of signature minimalist, neutral pieces from the avant-garde French fashion house that have been reinterpreted exclusively for H&M.
“Maison Martin Margiela is one of the most important and influential fashion houses of the past three decades,” said H&M creative advisor Margareta van den Bosch to Fashionologie. “I am so excited by this radical collaboration, which will give fashion lovers around the world the chance to wear special pieces by Maison Martin Margiela. This collaboration will be a great and memorable fashion moment.”
Gabriele Hackworthy, fashion director at Harper's Bazaar UK, says that this collaboration is reflective of a change in direction for the brand name label.
“It is a surprising collaboration,” she said. “Historically, Margiela has cultivated a mythic quality to their brand. They’ve never advertised or aspired to communicate in a mass-market way. Mr Margiela had always remained elusive. Teaming with H&M shows they want to raise public awareness to the house, and that’s a big step for the label."
The collection will be available worldwide starting November 15 so mark your calendars, fashionistas!