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Jacqueline Pifer – 2016

This article is written by a student writer from the Her Campus at Wash U chapter.

You may recognize this week’s campus celeb for being able to rock as many hairstyles as Rachel Green or wear outfits as flawless as Beyonce.  If you want a trendy fashion icon look no further than senior Jacqueline Pifer. Jacqueline is the director of design of WashU’s Armour magazine. Armour is dedicated to fashion and design both within the WashU community and beyond. Read more to learn more about Armour magazine and Jacqueline’s position!

 

 

Hometown: Great Falls, Virginia

 

Major/minor: Communication Design

 

On-campus involvement: Armour Magazine, Pi Beta Phi

 

How and when did you first get involved with Armour?

 

I started to get involved with Armour my sophomore year. I had always admired the magazine and finally started to have enough time to commit.

 

Have you always been interested in fashion/when did you know you were interested in it?

 

I’ve always doodled all over everything and loved playing dress-up, and eventually I realized that the combo of the two can be an actual career! Fashion can definitely be a controversial industry, but there’s a lot of opportunity for it to be positive and impactful.

 

What are your responsibilities as director of design?

 

Basically, I oversee everything that’s designed. I do the layout of the print magazine, and make sure all collateral is in line with the Armour brand aesthetic. We spent all summer working on the rebrand of the magazine, which we’re all really excited about! Armour now has a new logo and personality. Stay tuned for the new print magazine.

 

What do you love about Armour?

 

It’s a group of creative and passionate people who all genuinely care about the publication. We pour our heart into making this thing, and it’s really cool to see people reading and reacting to the finished product.

 

Who is your favorite graphic designer?

 

Hard to narrow down, but I really admire the work of Susan Kare, Paul Rand, Jessica Hische, and Milton Glaser…too many?

 

Do you one day want to work in the industry of design?

 

100%. Not sure about the type of company exactly, but the plan is to be a graphic designer somewhere.

 

Rachel is a junior in Olin Business School at Washington University in St. Louis. When she's not using her status as a twin as her obvious fun fact, she'll probably tell you that she loves photography, concerts, travel, Buzzfeed, and slaving over clever Instagram captions.