This article is written by a student writer from the Her Campus at UW Stout chapter.
Anyone that knows me will tell you that I am addicted to watching Youtube videos. I will spend hours watching video after video, and love having one on in the background when I’m cleaning or getting ready in the morning. I watch mainly four categories: Fitness, Lifestyle, Fashion, and Beauty. So, I have picked out some of my favorite, smaller (under 300,000 subscribers) YouTubers in each category, and would love if you would check them out!
Fitness YouTubers:
- Lynette Marie: The smallest YouTuber on this list, but one of my favorites. She focuses a lot on eating and vlogs her day including workouts. She also has two adorable cats that make appearances.
- Current subscriber count: 12,536
- Favorite video: Inside A Fit Chick’s Pantry
- Jordan Cheyanne: Jordan gives a great, honest look into the struggles of trying to lose weight and isn’t afraid to show the ups and downs. She has an adorable son, and is big into showing budget friendly options for food, decor, and clothes.
- Current subscriber count: 289,080
- Favorite video: How to Meal Prep for $20
- Jazmine Garcia: Jazmine posts workouts, and has also done some videos focusing on mental health and beauty. Her workouts and Q&A videos are some of my favorite.
- Current subscriber count: 207,103
- Favorite video: My Current Physique | FULL Instructional BOOTY Workout
Beauty YouTubers:
- DupeThat: The girls on this channel are the same ones behind the wildly successful Instagram of the same name, and have recently came to YouTube. They have lots of great reviews, plus their ever changing hair is gorgeous.
- Current subscriber count: 35,688
- Favorite video: BEST AND WORST BEAUTY OF 2016 | DUPETHAT
- JKissaMakeup: My latest obsession in the makeup category. She does such unique colorful looks that are just beautiful and fun to watch.
- Current subscriber count: 234,358
- Favorite video: Chatty GRWM – Maroon Smokey Eye & Messy Bun Hair Tutorial
- ThriftThick: Cassie lives in Minnesota (so maybe I’m a little biased) and puts up lots of review videos. She keeps it real and honest and brings a feel of the average girl to the beauty side of YouTube.
- Current subscriber count: 223,914
- Favorite video: YouTube Made Me Buy It!: Too Faced Better Than Sex Mascara
Lifestyle YouTubers:
- Marissa Lace: Marissa has some of my favorite vlogs, and she also started a campaign called Year of You after a rough breakup, which has led to many videos of self love and positivity.
- Current subscriber count: 231,093
- Favorite videos: What 2015 Taught Me and FOLLOW YOUR HEART// BIG SUR | Year of You
- Grace F Victory: She is the self proclamined “Big Sister of YouTube” and her advice and lifestyle videos are funny and honest.
- Current subscriber count: 212,110
- Favorite videos: Instagram Sex Q&A and LETS CHAT : LIFE UPDATE: MENTAL HEALTH & NEW CONTENT
- KeepingupwithKell: Kell’s channel follows her adventures as she moves to Tokyo, and has lots of fun vlogs up. She also has a separate beauty channel.
- Current subscriber count: 23,564
- Favorite video: I‘m Moving: Tokyo
Fashion YouTubers:
- The Fashion Citizen: Ok so this is the one channel that has more then 300,000 subscribers. But I love them. They are two twin sisters that live in Arizona and have such a unique style. They do thrift hauls and tons of look books. Bonus: I love their vlogs!
- Current subscriber count: 323,013
- Favorite video: Mel’s Thrift Haul
- Rian Phin: I had a hard time putting her in a category, as Rian covers so many topics. She focuses on ethics in fashion, lookbooks, as well as some beauty videos.
- Current subscriber count: 46,376
- Favorite video: Los Angeles Thrift, Vintage, & American Apparel Warehouse Haul
- Diet Blonde: This channel focuses on a fashion design student, and features several DIYS, lookbooks, and other great videos.
- Current subscriber count: 15,372
- Favorite video: What I Wish I was Wearing