Back in 2003, we all went to the club and got “crunk” with Britney Spears and the Ying Yang Twins in their collaboration I’ve Got That (Boom Boom) from Spears’ In the Zone album. Well this year, Will.I.am recorded with the queen of pop in their new single Scream & Shout. The song leaked through various mediums before its official iTunes release on November 20th. If you have a “Getting Ready” or “I’m Going Out” playlist on your iTunes, add this track as soon as possible.
This song will most likely air in nightclubs all over with its catchy beat and iconic performers. The song in fact begins with saying “when you see us in the club…” The song is also ideal for the end of a stressful day or long car ride with friends – basically any opportunity to scream and shout and like they suggest, let it all out. Will incorporates Black Eyed Peas style rapping that is complemented by Spears iconic pop style.
The collaboration, which is marketed as featuring Spears, is a guaranteed top-seller with Spears’ recent spotlight as a judge on the X-Factor and everything she tweets hitting the charts. Spears, @britneyspears is leading #hashtags to create hype such as #ScreamANDShout, #GetScreamAndShoutNOW and #ScreamAndShoutTODAY. Will, @iamwill, has been creating hype as well, reminding fans that we are now rockin’ it with Will.I.Am and Britney B*(you know what word follows!).
The music video is set to release this Wednesday, November 28th on THE X FACTOR (USA) 8/7c on FOX. It can easily be predicted that the video will hit over a million hits shortly after it gets posted to their YouTube VEVO accounts, where you can check it out if you miss it on FOX. The artist relationship between the two really shines with this release. Spears is at the point in her career where she can make music and contribute to the industry simply because she enjoys it. Already having a solid fan base for the rest of her life and beyond, her loyal fans make her upcoming works worth it and Spears is very open about her appreciation.
Will is notable for recording with artists such as Michael Jackson, Rihanna, Justin Timberlake and much more. Looking at Will’s Twitter, he shows off tweets supporting the single from noteworthy sources including NASA, Hasbro Twister and Perez Hilton. It is safe to say that this single is worth checking out and enjoying as much as a wide variety of fans already have.
With Spears turning 31 in December she embodies her role model Madonna by staying in the game way past her 20s. It has been 13 years since Baby One More Time and while some tabloids will refer to Scream & Shout as a “come back”, Spears came back awhile ago and in the eyes of her most loyal fans, she never left. Will is older than Spears, so the two of them together represent the ideal message that if you love what you do, “bring the action” and do not stop.