If you are not watching YouTube in 2017, then are you even living in 2017? Most of us have hopped onto the popular site for one thing or another. YouTube has been around for almost a decade- isn’t that wild? Time flies. The website has only grown since its birth, and quite recently the beauty community on the site has exponentially exploded in size. As creators produce more content and their channel goes viral, their exposure results in a large following of subscribers. Some of YouTube’s most subscribed to beauty channels are worth a quick cyber visit. Every makeup-loving girl and boy is on the hunt for some inspiration. Rest assured I have scoped out some incredible artists below for you so the hunt for the perfect eyeshadow blending technique is no longer a mission.
1.) MannyMUA
Photo Credit:MannyMUA
If humor and beauty is what you are after, look no further. Manny will draw you in with his playful jokes and incredible looks. Any boy or girl that is looking for the ultimate nude lip look need look no further. Most likely he will recommend Maybelline’s Color Sensational Inti-Matte lipstick Beige Babe (he is Maybelline’s first male beauty ambassador!) or Jeffree Star Cosmetics’s Velour Liquid Lipstick in the shade Mannequin for that flesh toned lip look!
2.)Jeffree Star
Photo Credit:Jeffree Star
Known for his alien, Barbie makeup, Jeffree goes from showcasing extremely colorful to brilliantly neutral makeup looks on his channel! He is not afraid to challenge beauty norms and the beauty community. With his own cosmetics line, he shakes up the Youtube standard of beauty videos with intense highlighters and wild lip looks.
3.)Jaclyn Hill
Photo Credit:Jaclyn Hill
Jaclyn is one of the OG gurus of the Youtube beauty community. She has been around for awhile now, and has amassed an impressive 4.5 million subscribers on her channel. She is a makeup queen for good reason. Jaclyn wonderfully teaches her viewers step-by-step how to smoke out a lower lash line and carve out his or her contour with translucent baking powder. The internet flipped out over her Becca collaboration when she created the holy grail highlight “Champagne Pop”, a beautiful white, peachy gold shade. Recently, her palette collaboration with Morphe has been selling out in every restock. Luckily, Morphe has announced her palette is no longer limited edition and will now be sold in Ulta! Woohoo!
4.)KathleenLights
Photo credit: KathleenLights
Kathleen’s channel is a peaceful haven on the internet. Her coppery looks will get you in the fall mood. Her many collabs with Colourpop have been wildly popular within the beauty community. Her favorite quote: “keep me where the light is,” from John Mayer, inspired her makeup collaboration to be luminous and her channel to be a place for people to come and be positive and bright. Still on a beauty note, Kathleen has launched her own nail polish line, KL Polish! Check out her gorgeous collections!
5.) Jackie Aina
Photo Credit: Jackie Aina
Jackie O! One click on any of her videos will open up with her singing her intro song! Jackie Aina is as cool as they come. Her looks and hair change up all the time which makes for an exciting new video each type she uploads. She is an outspoken influencer who wants to make sure her fellow dark skinned beauties get the products they deserve. It is admirable that she is a force in the beauty community that is telling brands to step up their game! Recently, she has announced her team up with Too Faced Cosmetics to expand their Born This Way Foundation range colors! Regardless of skin color, every boy and girl can find a bomb makeup look to recreate on her channel. She looks out for everyone!
6.)LaMadelynn
Photo Credit: Fashion and Retail Space
LaMadelynn has to be one of the coolest girls on the internet. She is not strictly a beauty guru but she had to be included on this list! She also does fashion and lifestyle videos, but her beauty tutorials are divine. She works for IPSY, alongside her job as a Youtuber, and therefore features many IPSY glam bags on her channel and creates cohesive looks from each of them. What are you waiting for? Check them out!
7.)Chloe Morello
Photo Credit: Chloe Morello
This Aussie Beauty knows how to beat a face. Chloe Morello is another long time Youtuber, having been on the site for half a decade. She produces a range of looks that are absolute stunners. Her elegant Eid tutorials are wildly popular online. A trip to her channel will leave you wanting to pick up your blending brush!
8.)Tati Westbrook
Photo Credit: Tati Westbrook
Known as GlamLifeGuru on Youtube, she truly is the queen of Youtube. This woman uploads five days a week, Monday through Friday. A loved segment on her channel includes “WTF?”, where she fully reviews and tries expensive beauty products that make you say “wtf” is it worth the price!? Tati is known for being truthful on all of her product reviews. She is very open on brand deals and rarely takes them, because she does not like to be bound to what she can and cannot say. Her subscribers are thankful that she can help them find products that are worth their hard earned cash!
9.) Caito Potatoe
Photo Credit: Johnson & Laird
Self-dubbed as the “Eyebrow Queen of the Southern Hemisphere”, Caito Potatoe is a hilarious and extremely talented self-taught makeup artist. This girl loves her brows and will teach you how to map yours out! Head on over to her channel for a truthful assessment of products and a funny tutorial. Her attitude and demeanor, and obviously her tutorials, will keep you coming back!
10.) Shannnxo
One of New Zealand’s finest, Shannon Harris is quite the businesswoman. Beyond creating incredibly successful makeup tutorials and mesmerizing, quick Instagram videos she has her own makeup line, xoBeauty. Shannon can do everything from a Halloween zipper face to a tutorial inspired by pink champagne. If you are looking for unique, Shannon has got the look for you.