Unless you’ve been living under a rock, chances are you’ve kept up with the youngest sister of the Kardashian/Jenner clan enough to know she launched a cosmetic line inspired by her iconic lips. Like most business ventures of the famous family, it’s been unbelievably successful with each online restock selling out in ten minutes or less. Jenner recently released a promotional video for her new glosses that’s garnered nearly seven million views on YouTube in less than a week.
Although she’s driving a Rolls-Royce and sporting Louis Vuitton, it’s unlike anything we’ve ever seen before from the reality star. Jenner stars as the ring leader to a girl squad that proves they can kick major a** while donning perfectly polished pouts. The video, which is essentially a music video sans music, is directed by Colin Tilley. If the name doesn’t ring a bell, you may know him as the brains behind the videography for “Wiggle,” “Look at Me Now,” and “Anaconda”—I mean, who could forget that Nicki and Drake moment? It’s safe to say this is only the beginning of Jenner’s creative cosmetic ventures.
Haven’t seen the video? Watch “Glosses” here