Gym clothes are making their way out of the gym and onto the streets, and fashion has never felt so good. ‘Athleisure’ is the formal term for the fashion trend in which athletic wear is worn to casually to the class, shopping, or other social occasions. Basically, wearing sweats everywhere is becoming a global fashion trend you don’t need to feel bad about. The best part? You don’t even need to hit the gym.
Designers such as Rebecca Minkoff, Proenza Schouler, Karl Legerfeld, and Tory Burch are blurring the lines between the locker room and the runway, joining the ranks of previously established performance wear brands Nike, Lululemon, and Under Armour. Cheaper brands, such as Forever 21 and Free People, are also releasing athletic wear lines. In 2014, the market for athleisure grew 8 percent from the previous year, and is continuing to rise thanks to celebrity style icons and their chic, casual aesthetic. For brands, it’s a goldmine.
Athleisure isn’t just reserved for supermodels like Gigi Hadid and Kendall Jenner. Sportswear is extremely popular on college campuses for the eternally tired collegiate women. College girls eat, breathe, and sleep athleisure. It’s a lifestyle. In case you haven’t jumped on this comfy chic bandwagon, here are some reasons you should definitely invest in some fashionable joggers and sneakers.
1. Convenience: Getting ready in the morning just got so much easier. Just throw on some leggings and you’re ready to go. Plus, it’s ten times more comfortable than jeans.
2. Versatility: Athleisure pieces aren’t just cozy. Its versatility lets you layer and mix-and-match to create tons of uniquely fashionable outfits you can add to almost any look.
3. Productivity: No more excuses for skipping leg day. Athleisure is a functional hybrid between fashion and comfort. You can wear it with confidence to class, then head straight over to the gym to get in a good workout. Being able to wear the same outfit to all your daily activities will save you time and make you more productive.
4. Responsibility: Wearing athleisure pushes you to make healthy decisions. You’ll find yourself wanting to work out more, eat healthy, and make other lifestyle changes.
5. Aspirational: Look healthy, feel healthy. Wearing athleisure gives you an idea of who you want to be. It makes you feel powerful and in control of your life. And who doesn’t want to pretend they have everything together?
6. Timeless: As long as there are college girls, there will be a market for athleisure. The style is timeless and adaptable. This fad is here to stay, and no matter what anyone says, leggings will always be pants.
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