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This article is written by a student writer from the Her Campus at GCU chapter.

2017 LOOKS                                                                   

            The Levi’s brand was established long before our time, and it is a brand that made its appearance in the fashion world. The original jeans brand has taken advantage of its audience and is doing remarkably well in all markets among all demographics. The hype of summer ’17 is Levi’s shorts, skirts, and branded tees. These looks appeal to the retro style of the season. The clothing holds a sense of value and quality to its material.

            Personally, I am all into Levi’s too. I believe that the value comes from an emotional level with the evolution of the company, whereas the quality comes from the durable material. It does come at a high cost. Essentially, the brand is what is popular, so it sells. Levi’s was around before any of us were born.

            Do it yourself, or DIY is an insanely popular tool in today’s society and an easy way to be in style. When thinking about pairing outfits together, Levi’s goes with everything. In particular, the branded tee with a denim skirt is a must-have outfit for this season.

            Now, Levi’s, as most people are aware, is not limited to just shirts, skirts, and branded tees. Denim jackets have always been a part of the classic look. Whether it’s denim on denim, every season pulls it off. Notably, the oversized denim look has influenced the way that outfits are worn. With any denim accessory, detailed embroidery, rips, and frays always add to the look. Particularly, I like to look to my favorite fashion blogger Sara Sunita on social media when it comes to denim. One would notice that when the brand label is viewable, Levi’s owns that look. My favorite outfit by Sara is tight fitted black denim jeans, a white and red Levi’s branded tee and an oversized mid-blue jean jacket with rose embroidery and other types of added embellishment. It is apparent that the Levi’s brand influenced this IG post. To complete the look, a black and white LA hat along with a thick black choker were incorporated into the outfit. The reaction that Levi’s continues to have throughout the public indicates how it will always be a critical component to the fashion world. I think that this element goes along with the fact that this denim does not have a specific audience. No matter what style someone identifies with, their Levi’s will stay with them.

            Another condition to consider would be the temperature. Speaking from someone who has experienced the Arizona heat, Levi’s denim still makes a strong statement even if the material is heavy.

            Ultimately, the Levi’s brand has had such an influence on the fashion industry that this look is copied in all opposing denim companies. Nothing will beat Levi’s originals, although being creative and coming up with a unique way to share the Levi’s look will do just fine. If you’re reading this, and have not had the opportunity to experience Levi’s denim, take my advice because it’s a must-have. Levi’s is a fashion statement and one of the ongoing 2017 looks of summer.

 

Fashion Edition//A

Her Campus Magazine// Fashion Edition Grand Canyon University. 20. Communication Major/Psychology Minor. Future PR manager for the fashion industry in NYC.