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A New Brand Taking Over the Cosmetics Market

This article is written by a student writer from the Her Campus at Framingham chapter.

Beautycounter has made its way to success with its growing brand name generating a lot of curiosity, especially from those who are paying attention most to the health and safety of the products they are using.

This company in particular promotes their products with the intent to spread awareness to consumers about “The Never List,” which is a list composed of ingredients that should not be in cosmetic products.

Beautycounter’s mission is to “get safer products into the hands of everyone,” which seems like an enormous task to take on but the they are on the right track with branching to people through their hard-working and motivated consultants.

Along with the guarantee of the products being safe, they also reassure that their products are effective using the words “nourishing,” “rejuvenating,” “cleansing,” and “hydrating” as the first word in the names of their products.

When shopping for cosmetics and beauty merchandise you want to put your money towards something is that going to work, right? Beautycounter makes sure of this when creating their products. Everything from skin care to makeup to the bath and body products are all long lasting and effective meaning you don’t have apply half the bottle or spend time reapplying constantly to get it to work.

 

https://www.instagram.com/p/BO-0ud8DVbW/?taken-by=beautycounter

https://www.instagram.com/p/BQoeWn3l-13/?taken-by=beautycounter

Next time you’re looking to replace a product that doesn’t just doesn’t work for you or can’t find the right shade to match the style you’re looking to achieve, take a look at what Beautycounter has to offer. They have new products always coming out and the best part, of course, is the deals! As a college student always spending money, these deals are worth it to get what you want and even something extra that’s free in some of the awesome deals.

Website link: http://www.beautycounter.com

Rachel Davis

Framingham '19

Hi I'm Rachel, a senior at Framingham State University. My major is Communication Arts and I have a minor in Marketing. I am currently seeking to develop a career in the advertising and social media marketing industry. I love going on Pinterest, practicing mindfulness, eating good food, hanging out with friends, doing outdoor activities, going on road trips, traveling to new places, and taking beautiful photos!