During every stage of our lives, we all have a certain fad or phase that we tend to be associated with. Such fads and trends are commonly associated with fashion. Be it those shoes with the lights on them that we wore when we were five, or eventually the omnipresent nightgown that we’ll wear when we’re old, these awkward stereotypical fashion trends are flocked to by all.
When I think back to my days in middle school—specifically to my wardrobe—two things come to my mind: the words ‘A&F New York,’ and a distinct image of a moose logo. Yes, the classic graphic T’s, pajamas, flip-flops, and sweatshirts were all I owned, and I aspired to own more. Well, me and mostly every other 11 – 14 year old alive. We were all practically walking advertisements of the brand. In fact, check me out at one of my finest Abercrombie wearing moments:
When I turned fifteen, I decided that I was done and, of course, moved on to a phase that I think involved a lot of colorful pants…but that’s a conversation for another day. Moving on, I decided that I was sick of the brand and its obsession with printing its label and company name on all of its clothes.
I thought I would never wear it again, let alone walk in their store…until this past year actually. In December of 2014, long time former CEO Mike Jeffries stepped down. After his resignation, the brand decided that they completely needed to revamp their business plan and structure. Namely, prior to this revolution, Abercrombie clothes were mainly targeted at only good looking, young, and slim people. The company thrived on the images of this unrealistically high standard of beauty, and this was extremely evident in all small details of their operation, right down to the shirtless guy plastered on their shopping bags. The new management decided that, in order to infiltrate larger markets, they would have to make many changes, primarily associated with calming down the promotion of their logo and moving away from having a target population of only slim and good looking people; they wanted to market their clothes to all people. If you want to know more about their changes in detail, check out this article on Business Insider.
Now, after this ‘revolution,’ Abercrombie is almost my #1 go to store again for all kinds of basic casual wear. It’s reasonably priced, very classic, and timeless. I highly recommend their new line to all!
To give you a head start, here are my top 10 favorites/must haves from their Spring Collection, check them out!
1) Chiffon Skater Dress in Blue -$58
2) Cropped Jumpsuit in Orange -$78
3) Ribbed T-Shirt Dress in Marled Grey- $48
4) Pattern Flowy Peasant Top in Blue Pattern – $58
5) Crochet Bralette in White – $38
6) Split Back Sweater in Pink -$58
7) Fray Hem Boyfriend Shorts -$58
8) Destroyed High Rise Super Skinny Jeans in White -$88
9) Striped Blue & White Maxi Skirt -$48
Happy shopping!