Confucius once said, “The will to win, the desire to succeed, the urge to reach your full potential… These are the keys that will unlock the door to personal excellence.”

And it’s true, especially when it comes to fitness. The phrase “strong is the new skinny” has been floating around for a while. It’s appearing in fitness campaigns and promoting fitness and well-being in women. The campaign uses inspirational quotes and images to show women in control of their health and bodies—strong, healthy bodies that women haven’t starved themselves for, but have worked for.  

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