Launched this month, Fenty Beauty’s main attraction is the Pro Filt’r Soft Matte Longwear Foundation (boasting an incredible 40 shades!). The collection also includes highlighters, multi-use sticks, blotting powder and papers, brushes, and one universal lip gloss.
I went to Sephora in Holyoke, MA to check out the new foundation for myself. The Fenty Beauty display was bustling with women of all different ages and skin tones. Not all shades were available in-store, but the display included a wide range, from shade range 100 to shade range 400. I swatched a few of the lighter shades to find my own color; they are not as yellow as they appear in Sephora’s lighting. TIn addition, the colors darkened a little as they dried (so keep that in mind when selecting a shade).
From top: Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation; Shades: 100 (neutral); 110 (cool); 170 (cool); 180 (warm); 150 (neutral, not dry)
As for formula, the texture is smooth and blendable. I haven’t been able to test the wear time yet, but it’s supposed to be long-lasting.
I also swatched the Killawatt Freestyle powder highlighters (not shown). They’re more glitter-heavy than most other highlighters on the market. If you like a dramatic highlight, these are for you.
Prices for the collection are pretty typical for Sephora. The foundation is $34 for 1.08 oz (compare to Urban Decay All Nighter, $40 for 1 oz; Kat Von D Lock-It, $35 for 1 oz; Estee Lauder Double Wear, $42 for 1 oz). Pricey for a college student, but worth a splurge if you can swing it.
Co-Edited by Jane Kim and Shatoyia Jones