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Culture > News

Soon You’ll Be Able to Order Domino’s By Pressing a Button

Her Campus Placeholder Avatar Bailee Abell

Thanks to Domino’s, your late night cravings can be fulfilled with the click of a button…literally. 


That’s right. Ordering a pizza just got a whole lot easier. Domino’s will be rolling out more than dough this holiday season with the launch of the new “Easy Order Button” to be released in the U.K. this December, according to Engaget. People of the U.K. will be able to purchase a physical button, allowing them to order a pizza with just one click.

“The Domino’s app has been downloaded over 10 million times and 75 percent of our orders are now online,” said Domino’s in a press release, according to Business Insider. “… We’ve had a lot of fun creating the Easy Order and hope our customers will love it too.”

But this “Easy Order Button” isn’t as easy as it seems. Time reports that in order to use the button, customers must first download an app. On the app, customers must input their favorite order, payment and delivery information before finally pressing the physical button to submit the order. So what’s the point of having the button anyway? Well, it allows customers to order a pizza every time they press the button. While the idea of a one-click ordering system seems glorious (especially to collegiettes in need of late night study snacks), it’s really more of a waste of time and resources to produce and distribute these buttons in the first place. There is also a virtual version of the button on the website and app, allowing the same result for possibly more convenience, as anyone can take advantage of it without owning the physical button. 

And the buttons are not even available to the general public yet. According to Business Insider, Domino’s is hosting a button giveaway to winners of a social media competition, with a possible extension to the U.S. by February 2016. But this push for convenient ordering is nothing new for Domino’s. In the U.S., Domino’s has offered numerous easy order options, such as paying via text and Tweeting the pizza emoji, Engaget reports. So while these buttons could seem like another technological advancement, to us, they read more like a publicity campaign. 

What do you think of this one-click ordering system? Is it worth the hype? 

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Bailee Abell is a third-year English major at the University of California, Santa Barbara, where she is the Editor-in-Chief of her college newspaper, The Bottom Line. She is an aspiring journalist, an avid drinker of agave lattes, and a lover of adventures (near or far). She can be found in local coffee shops and sunny places, editing articles or watching episodes of Gilmore Girls, rarely without a coffee in hand. Her blog is at BaileeAbell.blogspot.com.