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Culture > News

Grab Some Tissues for Hallmark’s New V-Day Commercial

Get ready to experience all the feels. Hallmark has released their Valentine’s Day commercial, and it is just as cute as you’d imagine.

The commercial highlights a wide array of different couples sharing a kiss, then telling the stories of how they met. Some of the couples still catch their breath when talking about meeting their partner for the first time—That alone will melt your heart.

Hallmark shows a diverse range of couples, featuring an interracial couple, a lesbian couple and a gay couple, and covering a whole expanse of generations throughout.

This commercial is so moving because it is so genuine. It’s obvious the couples are real people who are actually in love. Something about all that sincerity could pull at even the most shriveled of heartstrings!

In its essence, the commercial is wildly hopeful. And even better, it gets away from the clichés. Nobody proposes, there aren’t pink and red hearts everywhere, and there isn’t a trace of forcing or fictionalizing a love story just to sell some cards. Instead, there are real people talking about their real love stories and gifting each other cards that say “you’re my person” on the outside, followed by an even more beautiful sentiment on the inside.

This commercial proves true love really does exist. Now where are those tissues?

Micki Wagner is a senior at the University of Missouri-Columbia where she is pursuing a major in Magazine Journalism and a minor in Classics. When she's not writing, she can be found watching beauty videos on YouTube, wandering around bookstores and daydreaming about her celebrity crushes. In addition to writing for Her Campus, Micki also writes more personal pieces on her blog at https://theresidentialblonde.com/. You can follow her on Instagram @mickimouse95.