Media Info

For biographies, story ideas, accomplishments and more, download the Her Campus 2012 Media Guide here.

PR contact info

CONTACT
Jake Duhaime
Her Campus Publicity
617-285-8087
jakeduhaime@hercampus.com

Story Ideas

An Entrepreneurial Success Story: Her Campus was founded as a start-up company by three Harvard students: Stephanie Kaplan, Windsor Hanger and Annie Wang who all met while working on the school’s fashion and lifestyle publication. The trio took the Harvard publication online in Spring 2008 and site visits jumped nearly 18 times in four months. With mentions on Seventeen.com, College Candy and on Polo Ralph Lauren’s Rugby.com, the three submitted a business plan for Harvard’s i3 Innovation Challenge business plan competition, besting 50 finalists to win the first-ever Harvard Student Agencies Investment Award for Her Campus in March of 2009, with the site (www.hercampus.com), launching that September, and in the past two years has experienced incredible traction and growth.

The Changing Face of Media: According to a recent study by Oxygen Media and Lightspeed Research, an overwhelming majority of women (57%), aged 18-34 admit to talking to people online more than they do face-to-face, while 34% say checking Facebook is the first thing they do when they wake up each morning. This all comes as young women start to dominate communications-based college majors including journalism, public relations and advertising. Her Campus has been able to create revenue and generate buzz by bringing together companies and an underutilized target demographic with discounts, giveaways and interactive promotions. As media outlets struggle amid a difficult economic climate, Her Campus has proven to be profitable by leading the way as early adopters in the rapidly changing world of media by connecting companies with college students across the country in creative ways.

Dean’s List Material: Her Campus founders Stephanie Kaplan, Windsor Hanger and Annie Wang were named to BusinessWeek's 25 Under 25 Best Young Entrepreneurs and Inc. Magazine’s 30 Under 30 Coolest Young Entrepreneurs. The trio also notched honors as three of the 25 Most Stylish Bostonians by the Boston Globe and as three of Glamour Magazine’s 20 Amazing Young Women at the 2010 Glamour Women of the Year Awards.

A Real World Resource for Parents: We know that the college years can be as stressful for the parents as they are for the students. Her Campus offers a real life, real world source of information that can inform parents about the critical issues their child will face during her college years. This content stretches from the career-minded (Do You Really Need to Go to Grad School?), to all of those things your student never tells you about (Virgins in College, The Prevalence of Cuddling on Campus), and can help parents and daughters navigate the toughest of college situations together. (What to Do in Every Situation with Your New College Roomie; When the Best Four Years of Your Life are Over: Feeling Down about Graduating From College).

Everything a College Woman Needs to Know: With its tagline, “a collegiette’s guide to life,” Her Campus is written by college women, for college women, covering everything today’s college women need to know. With complete and comprehensive sections on Style (The 20 Must-Have Bags), Health (Five Ways to Avoid the Freshman 15), Love (The Style Choices that Baffle Guys), Life (How to Dress for Theme Parties), and Career (How to Start Your Own Blog), Her Campus content covers exactly what every girl talks to her friends about, and the things she may be too embarrassed to ask.

The Ultimate High School to College Transition Tool: While Her Campus content is targeted towards students already on campus, they also serve interest to students headed to college in the near future. With local content from 200+ college branches, each written by current students at each institution, students can get a feel for the different schools during the application and decision process without having to leave home. While local content may offer a vibe for the intricacies of each campus from its own unique style to its hotspots, social and fashion scenes, Her Campus’s national articles provide a sneak peak into the college life and exactly what to expect once there. And with the Class of 2015 and beyond more connected than ever, prospective students are approaching their own college search with more and more information at their fingertips.

Experts in the Field: The three founders, Kaplan, Hanger and Wang have established themselves as a resource for parents and students ready to embark on the collegiate experience. These three women can discuss such topics as: What mom needs to know when it comes to dorm room shopping? How much is too much communication with your child during freshman year? How to strike a balance between work, play and family? How to navigate medical emergencies from afar? The best care packages college students love to get from their moms, and much, much, much more.

The Future of Media: Her Campus highlights the best in student journalism while placing its writers in a position for long-term success. Thanks to their work with the site, Her Campus writers have been offered jobs and internships at many of the nation’s top publications including Glamour, Vogue, Vanity Fair, Seventeen, Marie Claire, MTV, The Washington Post, Harper’s Bazaar, Lucky, Ogilvy, Instyle, and O magazine and more.

World Class: Her Campus was named a 50K Gold Winner and "Best All-Around Team" in MassChallenge 2011, the world's largest startup competition, taking home a $50,000 grant and free office space on the Boston waterfront through June 2012. Her Campus Media was one of 733 entrants, 125 semifinalists, 26 finalists and 17 winners in an event that saw teams generate $30 million in outside funding in 2010. While a part of the competition, Her Campus acquired new clients including Bliss Spa and Intel, made two new full-time hires, established new branches at 75 colleges, and its three co-founders, Stephanie Kaplan, Windsor Hanger and Annie Wang, were named to Bloomberg BusinessWeek's 25 Under 25 Best Young Entrepreneurs.

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