Integrated Marketing Manager

Posted -
in Job and Internship Board
Position: 
Integrated Marketing Manager
Location: 
Boston, MA

Company Description

Her Campus Media (hercampus.com; hercampusmedia.com) is the #1 new media brand for the empowered college woman and 360-degree college marketing agency, reaching over 16 million users monthly.  Major platforms include flagship site HerCampus.com, on-campus network of 330+ campus chapters, InfluenceHer Collective of 2,000+ millennial & Gen Z female influencers, annual proprietary tentpole programs College Fashion Week and Her Conference, bestselling book "The Her Campus Guide to College Life", and more.

Leveraging its digital, social, experiential, influencer and on-campus reach, Her Campus Media provides award-winning integrated marketing services for name-brand clients.  Her Campus Media has been named to Entrepreneur magazine's Best Entrepreneurial Companies in America, Greater Boston Chamber of Commerce's Top Small Business of the Year, Forbes 100 Best Websites for Women and 10 Best Websites for Millennial Women among other accolades.

Job Description

Her Campus Media is seeking an Integrated Marketing Manager to oversee the execution of campaigns for leading national brands, retailers, and media companies. Brand name clients and a creative and nimble start-up culture make this an ideal opportunity for a talented and capable self-starter interested in joining a fast-growing and profitable start-up at the ground level.

Reporting to the President and co-founder of Her Campus, the nature of this role is entrepreneurial at its core and requires a true self-starter excited for a challenge and an opportunity to make a lasting impact on the growth of Her Campus Media.

Responsibilities:

  • Oversee the execution of all integrated marketing campaigns across digital, experiential, social, and influencer platforms
  • Supervise and train a team of integrated marketers, providing checks and balances to ensure campaign objectives are fulfilled
  • Recruit, interview, hire and onboard additional members of the Integrated Marketing team
  • Manage larger client campaigns and step in to problem solve client-facing issues that may arise
  • Continuously develop internal processes, tools and systems that drive efficient campaign development, execution, optimization, and reporting
  • Manage day-to-day ad operations and optimization strategy for all client campaigns
  • Generate proposals and pitch materials, beginning with strategy development and creative ideation, through media/marketing plan and budget
  • Maintain a deep understanding of all Her Campus platforms and service categories including digital, experiential, social, branded content, and influencer marketing
  • Serve as the strategic integrated marketing lead, working cross-functionally with Her Campus department heads to shape and develop client services strategy

Qualifications

  • Bachelor's degree
  • 3-5 years of experience at an agency or publisher
  • Prior staff management and client facing experience
  • Excellent project manager, creative thinker and natural problem solver
  • Proven ability to develop and implement processes
  • Superb written and verbal communication skills
  • Team player comfortable working in partnership with business development team
  • Self-starter with go-getter attitude, resourceful nature, and excellent work ethic who doesn’t mind getting his/her hands dirty and is excited about working in a start-up environment
  • Familiarity with DFP and knowledge of ad operations and optimization
  • Google Analytics, Mailchimp, Basecamp, Microsoft Office Suite, Keyhole, Facebook, Twitter, Pinterest, Snapchat, and Instagram proficiency

Additional Information

Please submit a cover letter, resume and salary history along with your application.

Please note: Her Campus Media hopes to recruit and advance minorities, women, LGBTQ+, persons with disabilities, and veterans—we welcome and encourage all applicants. Our goal is for our team and culture to reflect the diversity of the global community of women we serve.

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