Media Planner

Posted -
in Job and Internship Board
Position: 
Media Planner
Location: 
Boston, MA

Havas Media is the media division of the global marketing and communications group Havas. It incorporates the media assets of Havas, which includes predominantly entities which were formerly known as Media Planning Group.

Responsibilities:

  • Conducting media planning research using standard tools (@Plan, AdRelevance, etc.)
    •Developing cross channel media plans, recommendations and POVs
    •Conducting negotiations with media sales reps
    •Issuing and updating insertion orders
    •Trafficking ad tags and creative using third party as server tools (DFA/Mediaplex)
    •Analyzing campaign performance and recommend necessary optimizations
    •Presenting to clients as appropriate
    •Helping train Assistant Planners.
    •Resolving media invoice and ad service fee discrepancies 

Requirements:

  • 1-2+ years of  integrated planning and buying experience.
    •Experience with offline media is not mandatory, but desired.
    •Ideal candidate will have specific expertise with CPA and Affiliate programs.
    •Strong computer skills including online media research and planning tools: DoubleClick DFA, Nielsen-Netratings, and other applications such as Excel and Lotus Notes.
    •Demonstrated strong customer service orientation, excellent interpersonal, organizational, communication, problem solving, and, decision-making skills.
    •Ability to manage simultaneous tasks in a fast-paced technology-oriented environment.
    •Bachelor’s degree in a related field
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