Manager, Brand Experience

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Manager, Brand Experience
New York, NY


This position is for an individual who thrives in a high-paced, collaborative environment, is detail oriented and is able to develop long-term professional relationships.  

Reporting directly to the Director of Brand Experience, the Manager is a role that supports the full ABG portfolio across domestic and international businesses.  They are responsible for domestic and international licensing partner communications, and the development and execution of corporate and consumer-facing events.



  • Manage the onboarding and training of internal sales teams on ABG brands, resources and processes.

  • Communicate and update all internal sales teams on key corporate and brand initiatives, tools and resources that support pitching and selling.


  • Oversee the onboarding and training of all new Global Retail partners.

  • Work with key partners to:

    • Review standards of execution across visual, marketing and operations.

    • Ensure partners are submitting seasonal compliance items.


  • Implement events briefing process.

  • Manage events calendar and workflow: Create, Update and Communicate.

  • Work closely with cross functional teams, marketing and PR to ensure all event needs are met. Checklists are itemized and crossed.

  • Events include but are not limited to:
    • Press Previews, Launch events, Pop Ups, etc.
    • Work with vendors to procure venues, props, materials, etc.
    • Procurement of branded product, props, event vendors, etc.
  • Support execution of Brand Experience initiatives i.e.: store events, activations, etc.


  • Manage and oversee webdam portal.

  • Account creation, management, and maintenance.

  • Training and Troubleshooting


  • Manage and Oversee the PO process to ensure all PO’s are signed off on and process is followed.


  • BA in Business / Marketing

  • 3-5 years of experience working in marketing.  

  • Excellent communication and organizational skills a must.

  • Self-motivated and proactive.

  • Domestic and International licensing and operations experience a plus.

If you’re interested in learning more about career opportunities with Authentic Brands Group, we’d love to hear from you. Please submit a résumé and cover letter to: [email protected]


Authentic Brands Group is a brand development, marketing and entertainment company, which owns a global portfolio of lifestyle, sports, and celebrity and entertainment brands. ABG transforms brands by delivering compelling product, content, business, and immersive brand experiences. Brands include Marilyn Monroe, Mini Marilyn, Elvis Presley, Muhammad Ali, Shaquille O’Neal, Dr. J, Greg Norman, Neil Lane, Thalia, Michael Jackson (managed brand), Aéropostale, Juicy Couture, Jones New York, Judith Leiber, Herve Leger, Frederick’s of Hollywood, Frye, Adrienne Vittadini, Taryn Rose, Misook, Hickey Freeman, Hart Schaffner Marx, Spyder, Tretorn, Tapout, Prince, Airwalk, Vision Street Wear, and Hind.

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